Xicpanahuī campa tlahtōlli
Roots Āmatzintzin ītēchcopa Xun Zuo

Tlanāhuatīlli Roots Āmatzintzin ītēchcopa Xun Zuo cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Bronse īpan Tepoztlacuilolli ihuan Tlanextilamoxtli Tlahtolamatl Tlachihchihualiztli Nēhuilīztli Tlamantli.


BronseTepoztlacuilolli· 2025

Roots Āmatzintzin

īpal Xun Zuo

Tlanāhuatīlli: Xunzuodesign

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tepoztlacuilolli Tlamantli

51,141

Tlapalli

Tlanēxtilistli

Ītechcopa Roots Āmatzintzin

Inin motetequipanoa amoxtli quipia āmatzintzin, cecen chicahuac ic ixtlachihualiztlahtoli tlen teixiptlatia in intlatol tlahtoanih. Nepantla in Yancuic York incahcalhua cafeh, quitlalia quenin yancuic chaneque quitemoa tlayollotiliztli ihuan nechaloliztli. In tzomahuac ihuan tlapopohuilli tlachihchihualistli quilnamictia ahmochicahuacayotl ihuan yollotlahuelilocayotl. Ipan iyollocopa tlahtolli, in tequitl quixtia in nepantlacayotl tlapatiyotl tepiton tlanamacayotl ihuan oc ceppa quitlalia yollochihchihualiztli ihuicpa necentlaliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Roots Āmatzintzin ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Roots Āmatzintzin ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Roots Āmatzintzin quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Huēyiliztli īhuān Tlacualtepēhualli
203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Tōcāitl
Zine, Book, Ethnographic Research, Branding, Customer Experience
Tlachīhualiztli Māchiyōtl
A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Tlanāhuatīlli Nētēcahuilīztli
The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Tlatēmōliztli
This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Tēyōllālīliztli
Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Tēquitl Cāhuitl
An ongoing project started in August 2022. The most recent update was in July 2024.
Tēquitl Ōhuitl
This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.

Tlacōhualli

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