Piggy Express Tlanextli Machiyotl Tlahtolmachiotl Tlachihchiualiztli ītēchcopa Du Qingyu and Dong Xiuxiu

Tlanāhuatīlli Piggy Express Tlanextli Machiyotl Tlahtolmachiotl Tlachihchiualiztli ītēchcopa Du Qingyu and Dong Xiuxiu cē cencā mahuizzō tēmacēhualōni īpan huēyi 2026 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2026

Piggy Express Tlanextli Machiyotl Tlahtolmachiotl Tlachihchiualiztli

īpal Du Qingyu and Dong Xiuxiu

Tlanāhuatīlli: Piggy Express Creative Design Team

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

9,492

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #173387

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Piggy Express Tlanextli Machiyotl Tlahtolmachiotl Tlachihchiualiztli

Piggy Express ce tlanextli machiyotl tlachihchiualiztli in omochiuh ipampa ce tepoztlahuilanaloni tlatitlaniliztli. Inin machiyotl quiscaltia in pitzotl ixiptla itech in machiyotlahtolli, quichihua ce icniuhyotl ohtli tlahuical. Ce huel chicahuac tlapalyotl quihueyilia in ittaliztli ica 42 por ciento, ihuan ce ixquichca cehcen tlayehyecalotl quipia in machiyotl ma moixmati ipan mochi in tlanextiloni. In yolmachiyomeh quinyacana in tequitini ipan tequitl quen coupon tlacuepaliztli ihuan ohtli tlatemoliztli. In machiyotl omocencauh ica cempoalli ihuan mahtlactli tlayehyecoliztli itech in tlayeyecalyotl ihuan omoyehyeco ica occachi in macuilpoalli tequitinimeh ipan altepeme in China.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Piggy Express Tlanextli Machiyotl Tlahtolmachiotl Tlachihchiualiztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Piggy Express Tlanextli Machiyotl Tlahtolmachiotl Tlachihchiualiztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Piggy Express Tlanextli Machiyotl Tlahtolmachiotl Tlachihchiualiztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Huēyiliztli īhuān Tlacualtepēhualli: The sizes depend of the media where it is applied
Tōcāitl: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Tlachīhualiztli Māchiyōtl: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Tlanāhuatīlli Nētēcahuilīztli: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Tlatēmōliztli: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Tēyōllālīliztli: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Tēquitl Cāhuitl: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Tēquitl Ōhuitl: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Calpolli Tlācah: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Īxiptla Tlanēxtīlli: Piggy Express