Fluf Hueyi Icpalli (Sofá) by Joao Demele

Fluf Hueyi Icpalli (Sofá) by Joao Demele is a highly esteemed winner of the very prestigious 2026 Mahuizolli A' Design Award Bronse in Caltlapechtli Tlachihchihualiztli Competition Category.

BronseCaltlapechtli· 2026

Fluf Hueyi Icpalli (Sofá)

by Joao Demele

Client: Karams

Mahuizolli A' Design Award Bronse Winner in Caltlapechtli Category

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The Design

About Fluf Hueyi Icpalli (Sofá)

Fluf ce hueyi icpalli (sofá) tlen omochihchiuh ipampa mojmostla neceuiliztli huan neyolceuiliztli. Inin sofá quipia huehueyi itlacayotl huan tlaxotlaliztli tlen yolcayotl quinescayotia. Ce cuauhtlatzintli quitlacuitlahuia in yamanqui itlacayo tlen ica tilmahtli tlaquentilli. In tlatzintli omochiuh ica huel melahuac cuauhtequiliztli huan cuauhtlazaloliztli inic chicahuac yez huan huehcahuaz. In icpalli, in tepotzicpalli huan in imacpalcojinhuan tentoqueh ica espuma tlen ahmo neneuhqui ichicahualiz, inic monamiqui in tlapalehuiliztli huan in yamancayotl. Ce tepotzicpalli tlen huelis mopatlaz itech ce inacaz techcahuilia miec tlamantli ic tictequitiltizqueh, quen amoxpohualiztli, neceuiliztli nozo tenonotzaliztli. Inin sofá quipia 260 cm ipatlahuac, 101 cm ihuehcatlan huan 85 cm ihuehcapan.

The Recognition

About the Mahuizolli A' Design Award Bronse

Fluf Hueyi Icpalli (Sofá) ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Fluf Hueyi Icpalli (Sofá) ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Fluf Hueyi Icpalli (Sofá) quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fluf is a sofa with generous enveloping volumes. Its design expresses comfort even before touch. The wooden base lightly supports the soft upholstered body. The adjustable side backrest allows different modes of use enhancing ergonomics and user experience. More than a sofa Fluf is a piece sensitive to everyday life adaptable fluid and emotionally connected to those who inhabit it.
Dimensions & Packaging: Materials and Finishes Fabric and wood
Dimensions Width 260 cm - Depth 101 cm - Height 85 cm
Tags: Sofa, Fluf, Affection, Comfort, Design, Modern, Karams, Furniture, Brazilian Design, Ergonomic
Production Technology: The base of the Fluf Sofa is built with high precision woodworking using accurate cuts and joints to ensure structural stability and durability. The seat backrest and arm cushions are filled with foams of varying densities strategically selected to balance support and softness. The textile finish is applied with careful sewing and shaping techniques ensuring ergonomic comfort and a refined appearance.
Design Challenge: The main challenge was balancing the organic look of the design with the needs for comfort adjustability and sustainable materials. The goal was to create a sofa that fits daily life without losing lightness or stability. The adjustable backrest was designed to integrate discreetly into the form. Despite limitations in production and materials the project found creative solutions combining form function and care for everyday living.
Research: The research involved ergonomic analysis and sustainable material studies to develop a sofa that combines comfort and environmental responsibility. The goal was to create a versatile adjustable and welcoming design that adapts to different needs. The methodology combined 3D modeling and physical testing with prototypes. The result is a product that balances form and versatility and enhances wellbeing.
Inspiration: The Fluf Sofa is born from the desire to translate affection into form and matter. Inspired by the pursuit of emotional comfort, its design expresses warmth and softness. With voluminous cushions and organic lines, it evokes the feeling of an embrace, adapting to the body and daily life. Fluf translates rest as a gesture of care, connection, and presence.
Project Duration: Project started in 2024 and was published in 2025 in Sao Paulo.
Operation Flow: The Fluf Sofa offers an intuitive and versatile experience. Its adjustable side backrest allows personalized comfort for different moments such as reading resting or socializing. The enveloping cushions support immediate relaxation while the wide seat invites various postures. Interaction flows naturally adapting to daily rituals with comfort functionality and freedom.
Team Members: Joao Demele