94Hilook Tlanextilizmachiyotl Ipan Tlanamacoyan Inezca by Eason Liu and Elvis Ku

94Hilook Tlanextilizmachiyotl Ipan Tlanamacoyan Inezca by Eason Liu and Elvis Ku is a highly esteemed winner of the very prestigious 2026 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

BronseTlacuilolli· 2026

94Hilook Tlanextilizmachiyotl Ipan Tlanamacoyan Inezca

by Eason Liu and Elvis Ku

Client: DaDao International Brand Research & Design Institute

Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category

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Colors

The Design

About 94Hilook Tlanextilizmachiyotl Ipan Tlanamacoyan Inezca

94HiLook ce machiyotlaliztli tlanextilizmachiyotl in omochiuh ipan ce tlanamacoyan tlaneloliztli, in quicentlalia ce tlapehpenilli hueyi tlanamacoyan, ce yakiniku tlacualoyan ihuan ce cafetzin coyan. In machiyotl quicentlalia icuacuahuan cuacuahue, icuitlapil michin ihuan in tlapohualli 94, inic quinezcayotia in tlapehpenaliztli tlanamactli in hualehua tlalpan ihuan hueyatl. In tlapalli chichiltic ihuan tliltic mocuiliani itech in Japon lacquerware tlachihchihualiztli, ica coztic teocuitlatl, texotic ihuan iztalectic nextic quen tlapalehuiani tlapaltin. Inin tlanextiliztli quilnamiqui in toltecayotl iyollo in Tsukiji Tianquiztli ompa Tokio. Tlatecpanaliztli tlanahuatilli modular quitequitiltia in machiyotlaliztli ipan machiyomeh, tlaquimiloliztli, in tlanamacoyan ixayac ihuan in social media.

The Recognition

About the Mahuizolli A' Design Award Bronse

94Hilook Tlanextilizmachiyotl Ipan Tlanamacoyan Inezca ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in 94Hilook Tlanextilizmachiyotl Ipan Tlanamacoyan Inezca ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. 94Hilook Tlanextilizmachiyotl Ipan Tlanamacoyan Inezca quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Dimensions & Packaging: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Tags: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
Production Technology: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Design Challenge: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Research: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Inspiration: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Project Duration: The project finished in 2025 in Taiwan.
Operation Flow: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.