Connect To Turkiye Aegean Part Tlacatiliztli Ilhuitl Nechicoliztli by Turkish Airlines is a highly esteemed winner of the very prestigious 2026 Mahuizolli A' Design Award Tepoztli in Ilhuitl ihuan Mochihualiztli Tlachihchihualiztli Competition Category.
TepoztliIlhuitl· 2026
Connect To Turkiye Aegean Part Tlacatiliztli Ilhuitl Nechicoliztli
Client: Turkish Airlines
Mahuizolli A' Design Award Tepoztli Winner in Ilhuitl Category
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The Design
About Connect To Turkiye Aegean Part Tlacatiliztli Ilhuitl Nechicoliztli
Connect To Turkiye Aegean Part ce huey ilhuitl nechicoliztli tlen mochihua ipan miec altepeme, omoyolchihchiuh queh ce tlahtolli tlen nehnemi, ahmo queh ce ilhuitl tlen mocahua zan ce campa. In tlaixpanoanime quinyacana ipan miec altepeme, ihuan cehcen altepetl quipia itlahtol ihuan itlamachiliz tlen mocaqui, moitta ihuan momachilia. In nechicoliztli mochihua ica in campa cah, in tlapohualiztli ihuan in tlalnamiquiliztli, ahmo ica tepoztlachializtin. Ompa Ephesus, campa onoc in huehueh tlallamatiliztli, nochi in tlachihchihualiztli omoquetz ipan cuauhtlapechme tlen moahcocui ihuan huel moxexeloa, ic ahmo tlein tlazaloliztli, tepozhuiloni ahnozo etic tepoztli oquimattilih in huehueh tlalli. In tlamocuitlahuiliztli itech in huehueh tlamantli ihuan in nelli altepetlamachiliztli achto motlalia, ahmo in hueyi neixcuitiliztli ihuan in ihueyica.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Connect To Turkiye Aegean Part Tlacatiliztli Ilhuitl Nechicoliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Connect To Turkiye Aegean Part Tlacatiliztli Ilhuitl Nechicoliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Connect To Turkiye Aegean Part Tlacatiliztli Ilhuitl Nechicoliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
- Tags
- Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
- Production Technology
- To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.
Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.
Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage. - Design Challenge
- The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
- Research
- Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
- Inspiration
- This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
- Project Duration
- The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
- Operation Flow
- The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
- Image Credits
- All visual and media credits: Turkish Airlines
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