Coffee Machine Tlaixnextilli Amatlahcuilolhuan Tlayacatiani by Edward Lu is a highly esteemed winner of the very prestigious 2026 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
TepoztliTlacuilolli· 2026
Coffee Machine Tlaixnextilli Amatlahcuilolhuan Tlayacatiani
by Edward Lu
Client: Lumine
Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #175312The Design
About Coffee Machine Tlaixnextilli Amatlahcuilolhuan Tlayacatiani
Coffee Machine ce tlacencahualli tlaixnextilli amatlahcuilolhuan tlein omochichiuh inpampa cequintin cafetlachihualoni. Inin amatlahcuilolhuan quicahua in tlaixiptlayotl ica pactli nemiliztli tlein miec quinnextia in cafetlachihualoni tlanamacaliztli, ihuan quitta in huehcauh tlahuipanaliztli ihuan Alemania tlamatiliztlachihualiztli. Ce tlanextli quinnepanoa in ye huecauh ihuan in axcan itech cecen tlaixiptlayotl. Nahui tlamantli tlachihualiztli quinmaca nahui tlanemililiztli: tepoztlachihualiztli itlahtlamantli, yancuic tlamatiliztlachihualiztli, cemanahuac huehueyi tlachihualli, ihuan tlamahuizolli tlamatiliztlachihualiztli. Malacayotl tepoztli, circuito chips, tepitzin calchihualiztli ihuan ilhuicac citlalplanetame mochihua tlaixiptlayotl machiyotl. In tlaixiptlayotl omochichiuh ihuan omotlanexti ica 3D tlachihualoni tepozamoxtli.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Coffee Machine Tlaixnextilli Amatlahcuilolhuan Tlayacatiani ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Coffee Machine Tlaixnextilli Amatlahcuilolhuan Tlayacatiani ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Coffee Machine Tlaixnextilli Amatlahcuilolhuan Tlayacatiani quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.
To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence. - Dimensions & Packaging
- The original posters were designed at 3634px x 2045px, 72 dpi.
- Tags
- Graphic Design, Key Visual, Advertisement Design, Poster
- Production Technology
- The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
- Design Challenge
- The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.
The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users. - Research
- Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
- Inspiration
- The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.
EQ300 transitions from ancient mechanics to today's refined craftsmanship.
EQ500 evolves from early integrated circuits to modern chips.
EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.
EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine. - Project Duration
- The project started in December 2024 and ended in April 2025.
- Operation Flow
- Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".
The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.
Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling. - Team Members
- Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
