Yuplet Branding Tlacemixnextiliztli in Tequitiloyan ītēchcopa Jake Wilkins

Tlanāhuatīlli Yuplet Branding Tlacemixnextiliztli in Tequitiloyan ītēchcopa Jake Wilkins cē cencā mahuizzō tēmacēhualōni īpan huēyi 2026 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2026

Yuplet Branding Tlacemixnextiliztli in Tequitiloyan

īpal Jake Wilkins

Tlanāhuatīlli: Yuplet

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

7,360

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #175650

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Yuplet Branding Tlacemixnextiliztli in Tequitiloyan

Yuplet Branding ce tlacemixnextiliztli in tequitiloyan, omochihchiuh ipampa ce tianquiztli campa monamaca tlachihualiztli ica maitl ihuan tlamantli tlen quipia tlazohtlaliztli in tlalticpactli. Inin tlamachiliztli quipia itech iyollo ce metztepitzin machiyotl, tlen mocuepa nochipa itech in tlahtoltlamachiyotl tlen omochihchiuh, in machiyome, in tlahcuilolli ihuan in tlamanaliztli. In chichiltic xoxoctic quinextilia in tlacohuani inemiliz, ihuan in huei matlaltic quinyacana in tlanamacaquez, ic ce ce tlacatl centlamantli quipia ce chipahuac tlachializtli machiyotl. In yahualtic tlachihchihualli, in chicahuac tlanenehuiliztli ihuan in achto-telefono machiyome, tlen ohualquiz itech tlatemoliztli inhuan telpocameh tlacohuanimeh, quihueyilia in tlacemixnextiliztli itech mochi digital ihuan tlahcuilolamatl tlamatilizpan. In digital tlamantli omochihchiuh ica vector tlachihualiztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Yuplet Branding Tlacemixnextiliztli in Tequitiloyan ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Yuplet Branding Tlacemixnextiliztli in Tequitiloyan ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Yuplet Branding Tlacemixnextiliztli in Tequitiloyan quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Huēyiliztli īhuān Tlacualtepēhualli: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tōcāitl: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Tlachīhualiztli Māchiyōtl: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Tlanāhuatīlli Nētēcahuilīztli: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Tlatēmōliztli: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Tēyōllālīliztli: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Tēquitl Cāhuitl: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Tēquitl Ōhuitl: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Calpolli Tlācah: Jake Wilkins