Huong Incense Tlanextilizmachiyotl, Tlapachiuhcayotl Tlachihchiualiztli ītēchcopa Huy Nguyen Tran

Tlanāhuatīlli Huong Incense Tlanextilizmachiyotl, Tlapachiuhcayotl Tlachihchiualiztli ītēchcopa Huy Nguyen Tran cē cencā mahuizzō tēmacēhualōni īpan huēyi 2026 Mahuizolli A' Design Award Bronse īpan Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlanextiliztenoyotl· 2026

Huong Incense Tlanextilizmachiyotl, Tlapachiuhcayotl Tlachihchiualiztli

īpal Huy Nguyen Tran

Tlanāhuatīlli: Huong

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlanextiliztenoyotl Tlamantli

8,326

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #178292

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Huong Incense Tlanextilizmachiyotl, Tlapachiuhcayotl Tlachihchiualiztli

Huong ce tequitl ipampa ce machiyotl ihuan itlapachiuhca ce yancuic Vietnam popochtli machiyotl. Inin tlachihchiualiztli quiyancuilia in huehuetque teotlamanaliztli quen ce yolic tlamachiliztli tlateochihualiztli inpampa in telpocameh ihuan ichpocameh. In tlapalmeh quitocah in Macuilli Tlamantli, ihuan in tlapachiuhcayotl itlaquetzaliz hualquiza itech in Chicuacen Nenehuiliztli ihuan in huehueh calli ica yei calxexeloliztli. Inin tlacentlaliliztli quipia ce chicuacencampa hueyi caxitl, chicuacen tepiton popochtli caxitin, ome popochtli tlaquetzaltin ihuan amatl tlaixcopinaltin. Ce tlahuical matlatzalan itoca Gap quihueyilia in zan ye tlachializtli, quincahuilia in tlachixqueh ma mahuiltican inhuan in huehuetque tlacaixiptlameh in mochihuah itech inceual.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Huong Incense Tlanextilizmachiyotl, Tlapachiuhcayotl Tlachihchiualiztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Huong Incense Tlanextilizmachiyotl, Tlapachiuhcayotl Tlachihchiualiztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Huong Incense Tlanextilizmachiyotl, Tlapachiuhcayotl Tlachihchiualiztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Huēyiliztli īhuān Tlacualtepēhualli: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Tōcāitl: Renovative, Original, Respect, Nostalgic, Mythical
Tlachīhualiztli Māchiyōtl: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Tlanāhuatīlli Nētēcahuilīztli: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Tlatēmōliztli: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Tēyōllālīliztli: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Tēquitl Cāhuitl: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Tēquitl Ōhuitl: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Calpolli Tlācah: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh