Agave De Ray Tlanahuatilli: Itocaxapotl in Tlanamactli ītēchcopa Bojun Tan

Tlanāhuatīlli Agave De Ray Tlanahuatilli: Itocaxapotl in Tlanamactli ītēchcopa Bojun Tan cē cencā mahuizzō tēmacēhualōni īpan huēyi 2026 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2026

Agave De Ray Tlanahuatilli: Itocaxapotl in Tlanamactli

īpal Bojun Tan

Tlanāhuatīlli: Agave De Ray

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

6,565

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #181084

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Agave De Ray Tlanahuatilli: Itocaxapotl in Tlanamactli

Agave De Ray quitemaca ce cualli tlamachtilli tocaxapotl ipampa ce tlanamacaquetl mezcal tlen onoc Beijing, tlen quinepanoa Oaxaca tlamanitiliztli ihuan altepetl tlapaccelilizt. Inin tequitl quitequitia ce mopatlani tocaxapotl campa in tlanelhuayotl quintlacatililia quen tachixqueh tonalmeh, quinepanoa ahuilli tlailcuilolli ihuan ce chicahuac tlahcuilolnahuatilli. Itechpampa quitlatamachihua tequitiliztli textura ihuan ce tlaltic tlapalli yamanqui, inin tlachihualli quitlalia ce cualli tlachializ machiyotl ipampa boutique octli, quitlahtolcuepa huehuetlacayotl chicahualiztli ipampa ce yancuic huey tlacatlachiani.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Agave De Ray Tlanahuatilli: Itocaxapotl in Tlanamactli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Agave De Ray Tlanahuatilli: Itocaxapotl in Tlanamactli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Agave De Ray Tlanahuatilli: Itocaxapotl in Tlanamactli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Agave de Ray is a mezcal dealer and bar based in Beijing. The project develops a brand architecture that bridges the raw, ancestral character of oaxacan mezcal production with the speakeasy drinking culture of beijing. Anchored by an adaptive visual identity, the system translates traditional agave-related elements into a family of quirky personified spirits. The overall brand identity aims to establish a new model of high-end boutique spirits within an urban drinking context
Huēyiliztli īhuān Tlacualtepēhualli: The brand identity is developed as a scalable digital system. Core assets are produced in vector formats (AI, SVG, EPS) and raster outputs (PNG, JPG) for web and print use. A modular 8-column grid grid system and defined clear-space rules ensure consistency across formats. Typography uses Cortese font family with structured hierarchy. Color specifications include RGB, CMYK, and Hex values for cross-media reproduction.
Tōcāitl: Adaptive Logo, Changing Logos, Catering, Drinks, Mexican, Characters
Tlachīhualiztli Māchiyōtl: To maintain the brand’s Ancestral Grit, I utilized a digital linocut technique to create a high-contrast, tactile aesthetic that mimics traditional woodblock printing. The Adaptive Logo System was engineered for scalability across high-end catering touchpoints, from letterpress coasters on 600gsm cotton stock to copper-foiled bottle labels. The methodology centered on "Visual Governance"–balancing the quirky character illustrations with a rigid, minimalist typographic grid to ensure the brand felt both artisanal and elite.
Tlanāhuatīlli Nētēcahuilīztli: The primary challenge was achieving a fine balance between "playful quirk" and "high-end prestige." Internally, I had to balance the owner’s personal namesake with the historical weight of Oaxacan tradition. Externally, the obstacle was avoiding "craft-kitsch" while maintaining artisanal authenticity for the Beijing luxury market. I overcame this by engineering an adaptive logo system that shifts with the spirit, using a rigid minimalist grid to anchor the fluid, hand-drawn characters.
Tlatēmōliztli: This visual research analyzed the tension between traditional heritage and a luxury market of young drinking culture. Using comparative analysis and mood mapping, I identified a gap between traditional kitsch and luxury. By studying urban drinking rituals and premium spirit packaging, I developed an adaptive identity system, resulting in a series of motif that humanizes the product while maintaining elite status.
Tēyōllālīliztli: Driven by the brand's namesake, the owner, the design personified the agave as a watchful spirit by adding eyes to each element, infusing the identity with a personal, mischievous soul. The research focused on the tension between Oaxacan ancestral grit and Beijing's urban refinement. An adaptive logo system was made to shift with the product line, using a linocut aesthetic and a muted palette to ground the quirky characters in a high end, boutique dealer context.
Tēquitl Cāhuitl: The project started in January 2023 and finished in January 2026, and was soft-launched online since 2023.
Tēquitl Ōhuitl: The brand operates through a "living" visual system where the agave spirits adapt to the user’s journey. At a tasting, the interaction begins with tactile, raw-textured invitations, leading to bottles where the "watchful" characters shift based on the specific spirit. This personification creates an emotional dialogue, making the complex heritage of Mezcal approachable yet elite. By balancing playful characters with rigid, premium materials, the design delivers a more memorable, intuitive, and culturally resonant ritual.