Zona Tlamachtilli: Tlanezcayotiliztli ihuan Tlaquimilolli by Cansu Dagbagli Ferreira

Zona Tlamachtilli: Tlanezcayotiliztli ihuan Tlaquimilolli by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 Mahuizolli A' Design Award Iztacteocuitlatl in Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlanextiliztenoyotl· 2026

Zona Tlamachtilli: Tlanezcayotiliztli ihuan Tlaquimilolli

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlanextiliztenoyotl Category

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Colors

The Design

About Zona Tlamachtilli: Tlanezcayotiliztli ihuan Tlaquimilolli

Zona yehuatl achto hard seltzer in Angola, quinepanoa tlalnantli tlatquitl ica yancuic tlachializtli, quipia se tlanezcayotiliztli tlen omotlachialti ica Huambo ameyalli ihuan Okavango Atoyatl. In tlachiuhtli motlalia ipan se yancuic, chicahuac tlachializtli tlen quitequitiltia monochromatic xochicualli tlapalmeh ihuan geometricos icomeh inic quiteittitia. Se custom logotype quinepanoa se tlatia atl tlachichinoliztli, tlen quinezcayotia in iyolilo nemiliztli ihuan inemiliz atoyameh. Ica monepanoliztli pepetlaca tlapalmeh ica se chipahuac, iztac layout, Zona quitemaca se yancuic, papactli tlachializtli tlen quilhuiquixtia itzineuhca ipampa se telpochtli, tlachiuhcayotl tlanezcayotl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Zona Tlamachtilli: Tlanezcayotiliztli ihuan Tlaquimilolli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Zona Tlamachtilli: Tlanezcayotiliztli ihuan Tlaquimilolli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Zona Tlamachtilli: Tlanezcayotiliztli ihuan Tlaquimilolli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.