China Moutai Tlanamacoyan Kalitik Tlachihchiualiztli ītēchcopa Scene Aesthetics Design Co., Ltd

Tlanāhuatīlli China Moutai Tlanamacoyan Kalitik Tlachihchiualiztli ītēchcopa Scene Aesthetics Design Co., Ltd cē cencā mahuizzō tēmacēhualōni īpan huēyi 2026 Mahuizolli A' Design Award Bronse īpan Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseCallitic· 2026

China Moutai Tlanamacoyan Kalitik Tlachihchiualiztli

īpal Scene Aesthetics Design Co., Ltd

Tlanāhuatīlli: Scene Aesthetics Design Co., Ltd

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Callitic Tlamantli

6,326

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #181493

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa China Moutai Tlanamacoyan Kalitik Tlachihchiualiztli

China Moutai ce tlanamacoyan kalitik tlachihchiualiztli ipan 317 metros cuadrados, omochihchiuh ipampa ce baijiu tlanamacaliztli itokayo inic ce tlaixmatiliztli kalko. Inin tlachihchiualiztli kisentlalia in tlanamacalli tlanextiliztli iuan in tlatekipanoliztli tlamantli tlen ika mopatla. Sorghum iuan trigo motlalia ika tlasosolistli tlatekpanaliztli inic kinextia in altepetl inemachiliz. Ce tlapalmalacatl kinextia keni in oktli itlapallo mopatla ipan xiuitl, iuan ce ueyapantli tlen kimelahua in salsa auiyalistli ika tlahkuiloltin iuan auiyak tlamantli. Koyonki tlatzacuiltin kinamikiltia in koyonkayotl tlen in sokikomitl iuan tekiti keni tlaxelolistli. Kanauak kuauitl, tepostli tlachihchiualiztli, oyster nextik iuan achi istak tlamiliztli kichiua in tlapalnechikolli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

China Moutai Tlanamacoyan Kalitik Tlachihchiualiztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in China Moutai Tlanamacoyan Kalitik Tlachihchiualiztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. China Moutai Tlanamacoyan Kalitik Tlachihchiualiztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Huēyiliztli īhuān Tlacualtepēhualli: 317 square meters
Tōcāitl: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Tlachīhualiztli Māchiyōtl: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Tlanāhuatīlli Nētēcahuilīztli: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Tlatēmōliztli: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Tēyōllālīliztli: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Tēquitl Cāhuitl: The first flagship store is expected to open in Singapore in June 2026.
Tēquitl Ōhuitl: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Calpolli Tlācah: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang