Elogio de la Sombra de Buenos Aires Tlanextilizyotl Tlayecantli, Ixiptla Ixnextiliztli ītēchcopa Acorde & Co.

Tlanāhuatīlli Elogio de la Sombra de Buenos Aires Tlanextilizyotl Tlayecantli, Ixiptla Ixnextiliztli ītēchcopa Acorde & Co. cē cencā mahuizzō tēmacēhualōni īpan huēyi 2026 Mahuizolli A' Design Award Bronse īpan Huehuetlacayotl ihuan Nemachiyotl Tequitiliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseHuehuetlacayotl· 2026

Elogio de la Sombra de Buenos Aires Tlanextilizyotl Tlayecantli, Ixiptla Ixnextiliztli

īpal Acorde & Co.

Tlanāhuatīlli: Acorde & Co.

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Huehuetlacayotl Tlamantli

5,954

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #182560

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Elogio de la Sombra de Buenos Aires Tlanextilizyotl Tlayecantli, Ixiptla Ixnextiliztli

Elogio de la Sombra de Buenos Aires ce tlanextiliztli tlen omochihchiuh zan ipampa in canin moquetza ihuan ce ixiptla ixnextiliztli omochiuh ipampa in Centro Cultural Borges. Inin tlanextiliztli quinnextia matlactli omome tepitzitzin ixiptlayotl itech in momoztlaca nemiliztli ompa inepantla altepetl Buenos Aires, oquiyolitih ce cuicatl tlen oquihcuiloh Jorge Luis Borges. Amatl tlatectli motlalia inihtic mimilihqui caxtin tlen quipia tepitzitzin coyoctin, yehuantin quintlahuilia ihuan quinnextia inecehualhuan. Inin tlatlaliliztli quinamiqui macuilli tlanamacoyan tezcatl. Machiyotlahcuilolli tlen ohualquiz itech in calnechicoliztli iamoxpiyaloyan omopatlac ica tepozmachiotl ipampa tocaitl, machiyotl ihuan amatlahcuilolli. Ce microsite tlen huel monenepanoa moaxilia ica ce machiyotl tlen onca ipan in tezcame.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Elogio de la Sombra de Buenos Aires Tlanextilizyotl Tlayecantli, Ixiptla Ixnextiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Elogio de la Sombra de Buenos Aires Tlanextilizyotl Tlayecantli, Ixiptla Ixnextiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Elogio de la Sombra de Buenos Aires Tlanextilizyotl Tlayecantli, Ixiptla Ixnextiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
Huēyiliztli īhuān Tlacualtepēhualli: 1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.

2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.

b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows.
Tōcāitl: Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
Tlachīhualiztli Māchiyōtl: These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.

The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition.
Tlanāhuatīlli Nētēcahuilīztli: The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
Tlatēmōliztli: In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.

The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.

Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas.
Tēyōllālīliztli: The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
Tēquitl Cāhuitl: The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
Tēquitl Ōhuitl: The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key.
Patentēmeh: Copyrights belong to Acorde & Co., 2026
Calpolli Tlācah: Acorde & Co.
Īxiptla Tlanēxtīlli: Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.