Identity Created by Consumer (ICC) Tequiticahuitl Nemachiotl Altepetlacayotl by Jone Aleksiunaite

Identity Created by Consumer (ICC) Tequiticahuitl Nemachiotl Altepetlacayotl by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

BronseTlacuilolli· 2013

Identity Created by Consumer (ICC) Tequiticahuitl Nemachiotl Altepetlacayotl

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category

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The Design

About Identity Created by Consumer (ICC) Tequiticahuitl Nemachiotl Altepetlacayotl

Amoxtlahtolli: Nemachiotl Tlachihualli itech Tlacohuani in yehyectli oquipiya tlanextli nemachiotl altepetlacayotl in mochihua ipampa yancuic tlamahuizolcalli tlachihualiztli. In yehyectli quinepanoa cetl tlen ahmo mopatla ihuan cetl tlen mopatla. Achtopa nezcayotl ihuan tlanechicolli tlamachiotl mochihua cetl tlen ahmo mopatla. Cetl tlen mopatla mochihua ica tlaixmatilli mochihua ica in tetlachialtiani. Cecen tetlachialtiani quichihua se itech nezcayotl ihuan se ixiptlayotl olincayotl. Inin tlamantli zatepan monequi ipampa netlazohtlaliztli, olini nezcayotl ihuan se nemachiotl olini tlen monextia ipan huebisiti ihuan ipan tepoztlachialoni. In nezcayotl tlachihualli mochihua ica vector nezcayotl ihuan tlacuiloliztli video.

The Recognition

About the Mahuizolli A' Design Award Bronse

Identity Created by Consumer (ICC) Tequiticahuitl Nemachiotl Altepetlacayotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Identity Created by Consumer (ICC) Tequiticahuitl Nemachiotl Altepetlacayotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Identity Created by Consumer (ICC) Tequiticahuitl Nemachiotl Altepetlacayotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus