X alarm Cigarro Tzacuani by Ladan Zadfar and Mohammad Farshad

X alarm Cigarro Tzacuani by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2017 Mahuizolli A' Design Award Iztacteocuitlatl in Altepetlacayotl Tlachihchihualiztli Competition Category.

IztacteocuitlatlAltepetlacayotl· 2017

X alarm Cigarro Tzacuani

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Altepetlacayotl Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About X alarm Cigarro Tzacuani

X alarma, ce tzilhuiliztli para piciyetinimeh ma quimatican tlein mochihuah ipan imiyo inicuac piciah. Inín tlachihualiztli ce yancuic generación in cigarro tzacualtin. Inín tlachihualiztli huel cualli pantiliztli in caratinimeh publicidad contra piciyetl ihuan quipiya hueyac tlapalihuiliz ipan piciyetinimeh inyollohtlahtol tlatzacuilican occequintin publicidad amo cualli. Quipiya ce zan zancualli estructura, in tzacualtin cuauhtlalloh ica ce tinta amo ittoni tlein quitzacua in amo cualli campa in ixcuihtli ihuan ica nochin ipupocayo in ixcuihtli neci cualli ihuicpa ica nochin ipupocayo ticittaz monyollo moyauhtia ihuan ticmati tlein mochihtihuia.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

X alarm Cigarro Tzacuani ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in X alarm Cigarro Tzacuani ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. X alarm Cigarro Tzacuani quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: X alarm looks like any other regular filter at first, but when you start smoking, each puff makes a sketch visible on the top part of filter, it is designed in a way that the negative area of the sketch will be covered with a colorless ink (sketches such as a heart, a lung, male and female signs and so many other things that smoking affects). It may seem so simple but what we aimed is the minds of smokers .
Dimensions & Packaging: Our design is meant to be the exact size of the surface of any cigarette filter brands .
Tags: warning, cigarette filter, life, health, Cancer, Lungs, environment, smoke, tobacco, X alarm
Production Technology: This design can be done just by adding a step to the production line of the company.Cigarettes will be stamped with a colorless ink. This ink will cover the negative area of sketch so we actually cover the air holes and smoke won't pass through them, smoke will be led into sketch area. That will make the sketch clearer with each puff. The machine that does the stamping has several heads, each head has a different sketch.So smokers will see a different sketch each time they light up a cigarette.
Design Challenge: The difficult part of creating this design was to think of the best way to remind smokers what they are doing to themselves . Our intention was to tell our massage in a way that the smokers would not be able to condone the fact we were trying to tell .So we decided to work on cigarette filters , the next step was to show the smokers what they were doing with their body with each puff . With this idea we will be able to remind smokers what they are doing while they are doing it.
Research: We did a major research on cigarettes and smoking habits .Cigarette and tobacco are known as the second cause of death in the world. It takes 6 million lives a year which means every 6 seconds a person dies because of smoking.15000000000 cigarettes are being smoked daily in the world. As we all know smoking is one of the original causes for cancer. This design has a deep mental effect on smokers, it is not expensive, it is easy to perform and it can be mass produced.
Inspiration: There are about 1,300,000,000 smokers in the world. Cigarette is the basis factor of non-contagious illnesses such as heart diseases, serious pulmonary infections and cancers, that these cause about 60 percent of deaths in the world. Cigarette and tobacco are known as the second cause of death! Hundreds of people die every year because of secondary smoke! We wanted to remind smokers the danger of each cigarette and its effect on their lives and other people's lives.
Project Duration: This idea was contributed in World Design Impact Prize 2015.2016 in Aug 12, 2015 from Iran
Operation Flow: These sketches will be stamped randomly and put in cigarette pockets so smokers will see a different sketch each time they light up a cigarette. This random distribution lets our massage be a new one all the time so smokers can't get used to it. We are certain that this will be very effective because these massages will be seen during the time a person smokes a cigarette and that is why it will make him think of what he is doing to his body!
Team Members: LADAN ZADFAR
MOHAMAD FARSHAD
Image Credits: Photographer Mohammad Farshad
illustration LADAN ZADFAR