Fattoria il Gambero - Winery Ixiptlayotl Tlanextiliztli by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
TepoztliTlacuilolli· 2017
Fattoria il Gambero - Winery Ixiptlayotl Tlanextiliztli
Client: Ferrariodesign
Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery Ixiptlayotl Tlanextiliztli
Fattoria il Gambero oquimotlalli tianquiztli ipan ce yolic huan axcan nehnemilistli, ic quineltocaznequi inezca huehuetlahtolli, mochiuh ipan 1880 xihuitl. Inon ipampa in machiyotl in "G" chicahuac tlahcuilolli; quinextilia ce tepoztli tlen quipohpoloa ce octli tecontli huan monextilia in ohtli tlen mohuica in caltequitl. In amatlahtol amo cuepalli quimaca tlacayotl in machiyotl tlen zan izcatqui huan quinamictia in ihuehueh cahuitl huan axcan cahuitl. In tlapalmeh quitlalia mochiixiptli ce yancuic nacayotl, huan nochipa mopiaya cequi tlamanextilli in huehueh cahuitl, quenin ipan in amatl tlachiuhtli in amachiuhqui.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Fattoria il Gambero - Winery Ixiptlayotl Tlanextiliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Fattoria il Gambero - Winery Ixiptlayotl Tlanextiliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Fattoria il Gambero - Winery Ixiptlayotl Tlanextiliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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