Qwerty Cochiyeyantli Tlapechtli by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 Mahuizolli A' Design Award Iztacteocuitlatl in Caltlapechtli Tlachihchihualiztli Competition Category.
IztacteocuitlatlCaltlapechtli· 2018
Qwerty Cochiyeyantli Tlapechtli
Client: CONCEPTICONstudio
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Caltlapechtli Category
Verified Award Winner
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About Qwerty Cochiyeyantli Tlapechtli
QWERTY se cochiyeyantli tlapechtli tlachihchiuhtli iuhqui se tlapohualmachiotl icaxitl tlein tlahtoltepozicaxitl (teclado). Cecen tlahtoltepoztli quichihua se yamanqui pepechtli tlein quipalehuia in aquin tequiti ihuan techialo, ma tequiti calpan noso itech tequitiloyan. Tepitzin electrotlaneloliztli, tlein tlayecanalo ica se tepoztli tlein huehca tlanahuatia, quicualtlalia cecen tlahtoltepoztli pepechtli iyoca, ihuic ce hueyi ixnezcayotl huel yancuililo nochipa. In tepoztli tlanahuatiani quipia mahtlactli tlanamacatoc tlatlaliliztli, ihuan huel motlaliah occequi. QWERTY huel monequi quen cochiyeyantli, quen tlapechtli, noso quen se tetlacaquiliztli tlein cecen aquin monequi. In tlachihchihualiztli quicuepa ce ixnezcayotl tlein mochipa timottiliah pan tonalli itech se yamanqui, iuhqui-tlapectic caxitl ica achitzin huetzcayotl.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Qwerty Cochiyeyantli Tlapechtli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Qwerty Cochiyeyantli Tlapechtli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Qwerty Cochiyeyantli Tlapechtli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
- Dimensions & Packaging
- W 1100mm X D 3100mm X H 1100mm
- Tags
- qwerty, vintage, flexibility, luxury, couch, sofa
- Production Technology
- stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
- Design Challenge
- The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
- Research
- I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
- Inspiration
- The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
- Project Duration
- The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture. - Operation Flow
- The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
- Patents
- Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU - Team Members
- Andrea Cingoli
Valentino Castelli
Umberto La Sorda - Image Credits
- CONCEPTICONstudio
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