Logotype SETMA Tocaitl Machiotl by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
BronseTlacuilolli· 2019
Logotype SETMA Tocaitl Machiotl
Client: Mateus Matos Montenegro
Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #85377The Design
About Logotype SETMA Tocaitl Machiotl
In SETMA machiotl, Jijoca de Jericoacoara inaltepetzin itequipanoayan Turismo ihuan Tlalticpactli Tlapiyaliztli, quintlanezcahuilia in nepantlacayo ihuan yolcatlamahuizoltin in altepetl, ihuicpa Xoxouhqui Atezcatl, Serrote, Tlapolihualli Tetl, Ilhuicaatl ihuan mahuiztic Tonatiuh icalaquiyan Xaltepeticpalpan. Tlacuiloani oquimocencauh nochi inin tlamantin itech ce nepantla chicahualiztli ica cuecueyocayo tlamantin, quitlanezcahuilia cencahyotl, nenepanoaliztli ihuan nepantlaliztli ipan nochi yolcacualtin ihuan nemiliztli in altepetl quitlamanilia, mahuizzotic inic quittah inimacehualuan ihuan miec tlanemilimeh nohuian cemanahuac.
The Recognition
About the Mahuizolli A' Design Award Bronse
Logotype SETMA Tocaitl Machiotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Logotype SETMA Tocaitl Machiotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Logotype SETMA Tocaitl Machiotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
- Dimensions & Packaging
- The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
- Tags
- Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
- Production Technology
- The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
- Design Challenge
- The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment. - Research
- The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
- Inspiration
- The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides. - Project Duration
- The project started by the end of January 2018 and ended in the middle of March 2018.
- Operation Flow
- From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
- Team Members
- Mateus Matos Montenegro
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