The Rules of War Primary Function: Sequen Amatlahcuilolli by Mirna Noaman

The Rules of War Primary Function: Sequen Amatlahcuilolli by Mirna Noaman is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlacuilolli· 2020

The Rules of War Primary Function: Sequen Amatlahcuilolli

by Mirna Noaman

Client: International Committee of the Red Cross

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category

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The Design

About The Rules of War Primary Function: Sequen Amatlahcuilolli

Book Text: In Itlanahuatiltzin in Yaoyotl ce sequen amatlahcuilolli itech in cemanahuac tlacayotl tenahuatilli ihuan in tlaixyeyecoltiliztli itech in yaoyotl ica tepoztlahuiztli. In sequen quitequitiltia miec cactli iyollo, ahmo ica tlapalli, tlachihualli nozo tlacaicuiloliztli tlen huelis quinextis ce oncan itech in yaoyotl. Nahui tlamachtilli quinextia in nemactli tlamachtiliztli itech in cemanahuac tlacayotl tenahuatilli ihuan in Corán. In amatlahcuilolli omochihuaya inic quinhualhuica inin tenahuatilli achto itech in arabe tlahtolli ihuan musulmanes tlacatl itech in Ramadán. Cecen amatlahcuilolli quipia 1000 ica 700 milímetros ihuan omochiuh inic ome tlacuiloliztli ihuan digital tequitl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

The Rules of War Primary Function: Sequen Amatlahcuilolli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in The Rules of War Primary Function: Sequen Amatlahcuilolli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. The Rules of War Primary Function: Sequen Amatlahcuilolli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The thought-provoking poster design series utilizes mostly negative space to illustrative conceptual ideas about the rules of restraint in conflict. The brief entailed to include no colors, shapes, or figures that could point fingers at any sides of warring conflict, and so the use of a neutral but powerful image was the answer.
Dimensions & Packaging: 1000 mm x 700 mm x 200 gm
Tags: Peace, War, Humanitarian, Quraan, Islam, Poster Design, Poster, Conflict
Production Technology: iPad Pro, Adobe Photoshop, Adobe Illustrator, Quraan, Red Cross Library
Design Challenge: The biggest obstacle creating visuals for a neutral and impartial organization whose communication work directly affects its ability to have the unique access it has to
Research: To kickstart, an observation of the perception of the Red Cross in the Arab region amongst Muslim countries was taken note of, which was that it was a Christian organization that is secular even in providing aid and people were skeptical to donate money to it. Research was conducted on the similarities between International Humanitarian Law, which is essentially the mandate of Red Cross, and Quraan, which is in some sense the "mandate" of the aforementioned audience. The similarities were very clear and directly instructed, and therefore, four themes were identified to be visualized.
Inspiration: Created for the worst of times, International Humanitarian Law preserves the core of our common humanity. However, with the amount of shocking violations to it nowadays, its capacity to provide real protections for the victims of today's complex armed conflicts has been in question by many. To bring international humanitarian law closer to Arab speaking audiences and Muslim communities during Ramadan, this set of posters was created to stir conversation and communicate the very similar teachings of International Humanitarian Law and Islam.
Project Duration: This project was created during the month of May 2019 in Cairo, Egypt.
Operation Flow: These posters are designed to live both in printed and digital form. On social media platforms belonging to Red Cross, the posters garnered great relevance to the audience, and was shared widely. With people supporting the messages of peace and being in favor of promoting humanitarian values.
Patents: Copyrights belong to the International Committee of the Red Cross, 2019.
Team Members: Mirna Noaman
Salma Nasrallah
Safaa Abdelbaky
Ahmad Al Dawoody
Martin Unternaehrer
Image Credits: Illustrator / Creative Director: Mirna Noaman