Yau Sik San Nechicholiztli Tocaitl Ihuan Neskayotl by 1983Asia is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
TepoztliTlacuilolli· 2020
Yau Sik San Nechicholiztli Tocaitl Ihuan Neskayotl
by 1983Asia
Client: 1983Asia
Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #86955The Design
About Yau Sik San Nechicholiztli Tocaitl Ihuan Neskayotl
Yau Sik San in nechicholiztli tocaitl ihuan neskayotl tlen mochiuh para se Guangdong tlakualiztli tlanamakalistli. In neixkopinaliztli motlalia iixpan Teotl Tlakualchiuhkayotl, se tlaixyeyekoltilli tlen huehue Chinah tlaneltokalistli tlen monelohua ika tlakemitl, tlakualli, kualtlakayotl ihuan huehkauhkayotl. In Chinah tlahkuiloliztli (calligraphy) mokuiliya para in tocaitl nechicholiztli, kena kimahtiltia in Guangdong tlalpan neskayotl. Huehue tlapaltli sentlaliliztli kipaleuia in neixkopinaliztli neskayotl. In tetamachihualli (packaging) mochihua ika amatlaixmachtiloni especial, UV, tlahtsonkayotl (embroidery), reactive tlahkuiloliztli ihuan totonik tlaneskayotl (hot stamping). In tenemachiliztli, kena, kiixtia in tlakualli kualnestli ika se tlaneltokalistli tlahtolli.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Yau Sik San Nechicholiztli Tocaitl Ihuan Neskayotl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Yau Sik San Nechicholiztli Tocaitl Ihuan Neskayotl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Yau Sik San Nechicholiztli Tocaitl Ihuan Neskayotl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
- Dimensions & Packaging
- Specialty paper printing, UV, embroidery, reactive printing and hot stamping
- Tags
- Package design, food, traditional culture, Asian design
- Production Technology
- 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
- Design Challenge
- God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
- Research
- Chinese traditional culture
- Inspiration
- Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
- Project Duration
- When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
- Operation Flow
- This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
- Patents
- 1983ASIA
- Team Members
- Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu - Image Credits
- 1983ASIA
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