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Hybrid Beauty Cihuatlaquentli Centlamaniliztli by Moon Chang

Hybrid Beauty Cihuatlaquentli Centlamaniliztli by Moon Chang is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquentiztli, Tilmahtli ihuan Tlaquemitl Tlachihchihualiztli Competition Category.


CozticteocuitlatlTlaquentiztli· 2020

Hybrid Beauty Cihuatlaquentli Centlamaniliztli

by Moon Chang

Client: Moon Chang Design Studio

Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquentiztli Category

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The Design

About Hybrid Beauty Cihuatlaquentli Centlamaniliztli

In Híbrido Cualnezqui centlamaniliztli quichihua in tepilnezqui yuhqui nemilizpalehuiliztli. In cualnezca tlamantli ca mecapiltzin, tzatzayanaltzitzin ihuan xochimeh, auh oc ceppa mochihchihuah ipan huehueh cuacualtlachihualistli ihuan tlachihualistli tzotzomachihualistli. Ini quinmoyancuilia in huehueh cuacualtlachihualistli itech axcan nepapan, in yecnemilistli, tlayohuayan, noihqui cemihcac. In mochi tlachihualnemiliztli Híbrido Cualnezqui quitemohua in yectlacencahualiztli inic quichihuas in ahmo polihui tlachihualtin.

The Recognition

About the Mahuizolli A' Design Award Cozticteocuitlatl

Hybrid Beauty Cihuatlaquentli Centlamaniliztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Hybrid Beauty Cihuatlaquentli Centlamaniliztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Hybrid Beauty Cihuatlaquentli Centlamaniliztli quiyolchicahua ihuan quipaquiltia in tlacah.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The hybrid flowers is the main motif of the collection. It reinterprets the historical cute features,ribbons, ruffles,and flowers, so the traditional millinery and couture techniques are embedded. Handmade flowers are molded by velvet with heated metal. The hybrid flowers translate into two dimensional print on silk and sequins, with stuffing, embroidery, and beading to create modern camouflage. The collection emphasized old couture techniques to hybrid version, in beautiful but also ugly way.
Dimensions & Packaging
The whole collection is 8 looks womenswear, size 4.
Tags
modern couture, wearable couture, bow shirt, handmade flowers, oversize bow dress,
Production Technology
The traditional couture handmade flowers made out of 100 years brass metal mold. The couture tailoring techniques. The flower bouquet packaging process translates into draping and silhouette. The digital heat transferred prints on various fabrics like silk, organza, satin and sequin. The hand embroidery with beading, and also couture origami folds' transition to the big bow.
Design Challenge
The main challenge of this journey was to solve ptsd as a perspective of a fashion designer, how to visualize the conceptions into the real garment. The second challenge was reinterpretation of history. Collecting the historical and vintage tools to create handmade flowers takes almost 2 years. This journey was the challenge to make the past alive again.
Research
While researching the brain, there are connections between ptsd and also aesthetic judgement as a visual language metaphorically.The approach to this study is what if the universal object that everyone regards as beautiful becomes ugly and how this will look like, by showing that the beautiful and ugly are not opposite, they are same as a skin on a skin. By choosing pink flower as the object to experiment, which is a standard of the beauty, and also contains cliche and stereotype. Through this process, the evolutionary storyline of Hybrid Beauty was made.
Inspiration
Hybrid Beauty is the convergence of dualism, cuteness and death being used as a protective mechanism. It has a story based on the evolutionary order from the designer's researches. Starting from the designer's personal story, when the time Moon had ptsd, the death moment. To deal with this, Moon chose to go back to childhood, also on the other word being cute. By combining the cute features from clothes which have been survived until now with victorian silhouette, it create hybrid couture collection, which is not just beautiful, but also ugly.
Project Duration
Hybrid Beauty is mfa thesis from FIT graduate fashion design program. This started from August 2017, and ends up May 2019. It was exhibited in FIT museum in New York, and fashion show during New York fashion week S/S 2020.
Operation Flow
The looks of collection seem very light and beautiful, but when you wear it, you will be wrapped around with 4-5 yards of light fabrics like faille or silk organza. This is the way of creating the experience of ptsd by flower bouquet packaging techniques.
Patents
Copyright to Moon Chang
Team Members
Designer: Moon Chang
Creative Director: Moon Chang
Image Credits
Image #1-5: Moon Chang, The Noise
Video: Moon Chang, The Noise

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