Meat n Beer Machiyotl Tlahcuiloliztli by Mateus Matos Montenegro

Meat n Beer Machiyotl Tlahcuiloliztli by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

BronseTlacuilolli· 2020

Meat n Beer Machiyotl Tlahcuiloliztli

by Mateus Matos Montenegro

Client: Meat n Beer

Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category

13,375

Verified Award Winner

Verify Award Status for #87395

Xitēmoa tlatequipanōliztli Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Machiyotl Tlahcuiloliztli

Meat n Beer yehhuatl ce achto calli temaquixtiliztli in quinamaca cualli nacatl ihuan cerveza. In machiyotl ipehualiz oquiz itech nepaniliztli inin omentin intlatqui: cuacuauh itzonteco ihuan icuacuahhuitzyo huitztic, mochiuhticateh itech tepoztetl tlayecchiuhqui axcanyoh xicalcoliuhqui, monepanohtiuh ihuan cerveza icaxitl. Inepanohualiztli mochihua itech celic ihuan ahmo celic pahuaztli, huel cualnezi zan ce machiyotl campa tlahtolli ihuan ixiptli zan ce neci. In tlahcuilolamatl mopahuiloa ihuan monepanoa ce huehueh Industrial amatlahtol ihuan ce yancuic Script.

The Recognition

About the Mahuizolli A' Design Award Bronse

Meat n Beer Machiyotl Tlahcuiloliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Meat n Beer Machiyotl Tlahcuiloliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Meat n Beer Machiyotl Tlahcuiloliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro