MAU Vegas 2019 Mochihualiztli by Shreya Gulati

MAU Vegas 2019 Mochihualiztli by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Tepoztli in Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlanextiliztenoyotl· 2020

MAU Vegas 2019 Mochihualiztli

by Shreya Gulati

Client: Houndstooth

Mahuizolli A' Design Award Tepoztli Winner in Tlanextiliztenoyotl Category

12,806

Verified Award Winner

Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 Mochihualiztli

Mobile Apps Unlocked anozo MAU Vegas in hueyi mochihualiztli tepozamatlacuiloltin ipan cemanahuac. Quinneltoca in hueyitlanemactiani ihtic Silicon Valley, California yehyecon Spotify, Tinder, Lyft, Bumble ihuan MailChimp. Houndstooth oquintlamachiticac in tlachihualiztli, tlachieliz ihuan moyectlaliztli mochi in mochihualizpan itlachieliz ihuan itepoztlacuilolli xihuitl 2019. Pampa in mochihualiztli quinequi quipanahuiz ipan technemiliztli, oquichihque ce nepantlaliztli huelitiz inon quinextiz iica tlachieliz ihuan quincencahuaz mochtin ipan in nemiliztli nochi.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

MAU Vegas 2019 Mochihualiztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in MAU Vegas 2019 Mochihualiztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. MAU Vegas 2019 Mochihualiztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap