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Go Training Institution Tocaitl Tlaixnextiliztli by Seethink

Go Training Institution Tocaitl Tlaixnextiliztli by Seethink is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.


BronseTlacuilolli· 2020

Go Training Institution Tocaitl Tlaixnextiliztli

by Seethink

Client: Seethink

Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category

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Verified Award Winner

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Colors

The Design

About Go Training Institution Tocaitl Tlaixnextiliztli

Go Temachtiloyan yehhuatl se tlaixnextiliztli tlachihualli inic se calmecatl campa temachtia in Chino mahuiltiliztli itoca Go. In tlaixnextiliztli quimopalehuia cualli huan amo cualli tlaixyeliztin, se tlaixnextiliztli ihuic in yolmelahualiztli tlen nemi ipan Go tlaneltoquiliztli. Tlahcuiloliztli ica huehuetlahtolli tlilatl huan ihuitl neneuhqui monamictia ica in tlanextiliztli ihcuac mahuiltilo Go. Huehuetlaneltoquiliztin monamictia ica yancuic huan telpocayotl neztoquiliztin inic cualli quinpalehuiz in coconeh. Tlahcuiloltin tlein moihcuiloa: tocaamatl, ihcuiloliztlapechtli huan temachtiloamatl, tlachihualli ica digital tlahcuiloliztli huan laser tlaxelolli. In yolcuitlahuiliztli yehhuatl inic quinextiliz Chino tlaneltoquiliztli.

The Recognition

About the Mahuizolli A' Design Award Bronse

Go Training Institution Tocaitl Tlaixnextiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Go Training Institution Tocaitl Tlaixnextiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Go Training Institution Tocaitl Tlaixnextiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging
Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags
Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology
Digital printing, Laser engraving etc.
Design Challenge
Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research
Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration
1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration
The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow
The institution is a good place to see the achievement and feel the atmosphere.
Patents
There are no patents or copyrights in force at the moment.
Team Members
Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits
Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui,Illustrator/Wu Jiang

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