Iztacteocuitlatl Ilhuitl · 2020
The Tiny House Primary Function: Ohtlaneminqui Tlaōniloyān
- Mahuizolli A' Design Award Iztacteocuitlatl 2020 in Ilhuitl
- CLIENT: Gradient Experiential
- Estimated Number of Design Views: 42,469
- Verification code D7FC379668 · Verify this award
Colors
About The Tiny House Primary Function: Ohtlaneminqui Tlaōniloyān
Book Text: In Tepitzin Calli ce ohtlaneminqui tlaōniloyān tlachihchīhualli īpampa in ohtlatocah tōcāyōtl tlanechicōlli. In tlaquetzalli ōmocuep ce huelohtlanemi Japón tlaōniloyān. Ōme tepitoton tlaōniloyān quinamacah cocktameh īpan ce tlaneltoquilizzoh callīxpan campa in tlaīixhuayān ītlan in tlaōnamacac. Ce quiyāhuac tētlazohtlaliztli lounge quipiya ce highball tlaōniloyān īpampa in chixtoqueh tētlacah, ce olīnini xāltlapechtli, ce ōtlatl netlatlauhtiliz cuahuitl, lounge cuauhcalli, ce tlaīxcopīnalōni īpampa in tōcāyōtl tlamachtilli, īhuan ce malācachtic tlamamatlatl inic tlapanticpac lounge. In tlacēntlāliliztin quipiyah cuahuitl cyprés, chicāhuac tehuīlōtl īhuan shoji āmatl. In 7.62 metros tlaquetzalli quipiya tlātilloh temalacameh, tlacalaquilli tlacecēhuiliztli īhuan ce tlaōlīniliztli tlachīhualli.
About the Mahuizolli A' Design Award Iztacteocuitlatl
The Tiny House Primary Function: Ohtlaneminqui Tlaōniloyān ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in The Tiny House Primary Function: Ohtlaneminqui Tlaōniloyān ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. The Tiny House Primary Function: Ohtlaneminqui Tlaōniloyān quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Press Kit
- Unique Properties
- We designed an experience that both captures the spirit of the brand and the attention of event-goers. To do so, we've transformed a sustainable and progressive tiny house into a transportable and elegant Japanese bar, where guests both inside and outside of the structure will be treated to the highest form of Japanese hospitality. Two micro bars serve cocktails in an intimate setting inside the house, while a hospitality lounge outside features a highball bar for guests during their wait to get inside. The outdoor area also includes interactive elements such as a kinetic sand table, a bamboo wishing tree, lounge furniture, a TV for brand content, and a spiral staircase to the rooftop.
- Dimensions & Packaging
- Trailer in transportation mode specs:
- Length:7.62m; Width:2.6m; Height: 3.78m
- Estimated GVWR: 14,500lbs
- (2) 8k Axles and Self Storing Hitch System, 2-5/16 Ball Coupler
- Schantz Retractable Wheel System - Tags
- The Tiny House, House of Suntory Tiny House, Roku, Haku, Toki
- Production Technology
- The 20ft long structure meets all legal code nationwide to pass as a house and contains features such as hidden wheels, closable clam shell, spiral stairs, built-in HVAC, generator for self-sufficient electric supply, and hand sink and ice storage. Material used include, cypress wood, faux concrete, tempered glass, semi-gloss black powder-coated metals, semi-gloss automobile paint, composite wood decking, removable black wood paneling, shoji paper, and linen textured wall covering.
- Design Challenge
- The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
- Research
- A lot of research happened prior to launching the Tiny House. The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
- Inspiration
- Creating a physical manifestation of what the House of Suntory house would look like. This, combined with inspiration from the popular Shinjuku Golden Gai region, the need for the activation to travel to multiple regions, and the current fascination with the tiny house movement, came the idea of a mobile Tiny House that held two bars. The house is a juxtaposition of Japanese craftsmanship and tradition while adding bold and modern touches to showcase the energy of the next generation.
- Project Duration
- The projection began in Brooklyn NY on June 1st, 2019 at the last ever Pop Up dinner festival. The Tiny House is on tour making its way across the United States and by its completion will have visited the following cities:
June 1, Brooklyn, NY
June 11-12, Las Vegas, NV
July 11-13, Miami, FL
August 4, NYC, NY
August 23-25, Los Angeles, CA
August 17, Los Angeles, CA
September 21, Oakland, CA
September 28, San Francisco, CA - Operation Flow
- The Tiny House was seamlessly designed to be a zen and calming experience for guests who enter one of the two main bars. Crafted to be an escape from the traditional chaos of a festival, the inside features soothing music, nature-inspired color tones, and AC to escape the summer heat. Each interior bar features 5 comfortable seats that face the main bartender to further learn about the spirits, cocktails, and Japanese culture. Furthermore, a rooftop lounge space is designed to host VIP guests and media to hang out and engage more deeply with the brand and it's ambassadors.
