Coral Coral by Andrea Ragazzo is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Cozquitl Tlachihchihualiztli Competition Category.

IztacteocuitlatlCozquitl· 2020

Coral Coral

by Andrea Ragazzo

Client: Ragazzo Design Studio

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Cozquitl Category

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Colors

The Design

About Coral Coral

Coral ce ome cufflinks tlachihchiuhtli inic quipiya in imecayo ce camisa. Miyec cufflinks teticeh iwan etiqueh. Coral yeh quitoca ce italiatlacayotl tlamachtiliztli itech in tlacayotl iwan tlatlacamatiliztli inic in yoltinemi tlachiwaliztli. In tlapouhtli, tlatlacaquiliztli tlachiwaliztli quimaca ce cualli tlanextiliztli, in oquic in tepitzchichiwaliztli itech tlatzintlan quicempowa in tlanamiquiliztli. Cehcen cufflink momahchihchiwa ica chipawac iztac teocuitlatl ica lost wax tlapitzaliztli. Cehcen tlamantli mopetlawa iwan motlapachowa ica platino noso xochitic teocuitlatl inic quipiya in petlanaliztli. In wehcapatic, ompoyawac icxitl quitzacuilia in molololiztli iwan quichiwa in cufflinks amo owih inic motlalia iwan mokixtia.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Coral Coral ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Coral Coral ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Coral Coral quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These cufflinks are designed in the best tradition of Italian love for simplicity and respect for organic shapes. They are featuring a unique see-through look, which creates lightness, while the rough inner texture creates added contrast.

Each cufflink is hand made from Sterling Silver. To keep its shine, they are individually polished and either Platinum or Rose Gold plated. The flat, fin-like stem prevents them from rotating while making it easy to put on and take off.
Dimensions & Packaging: Sterling Silver with Rhodium plating and Rose Gold plating, ∅20 x 22mm
Tags: Cufflinks, Men's Accessories, Sterling Silver, Gold Plated, Italian Design, Luxury Accessories, Men's Fashion, Modern Design
Production Technology: The cufflinks are made by lost wax casting, which is commonplace in jewelry making. All files were created in Creo 4.0 and rendered in Keyshot to get an accurate representation of the final design before production. A Makerbot 3D-printer was also used, to get preliminary parts made in PLA. These were used to fine-tune the look and size.
Design Challenge: There was not much of a research challenge for this project since cufflinks have been around for a very long time. Also in terms of manufacturing and materials, the choice to use Sterling Silver and Lost Casting were straight forward. A high-quality material was necessary, and therefore, only silver or gold would have been appropriate. Using pure gold would set a too high selling price. Therefore the choice to use Sterling Silver and gold plate them.
Research: During the initial phase of the design, several directions were taken, including designs featuring enamel. The enamel was placed in the inner part of the cufflinks, creating contrast and making the design feel alive. The idea came from the underside of a starfish, which reveals an inner color, different from the outer skin. It makes it more vulnerable and fragile, enhancing its lightness even more. Unfortunately, it was not possible from a technical point of view, since reaching the inner surface was very difficult and time-consuming.
Inspiration: Cufflinks in itself are meant to hold the cuffs of a shirt together. The tighter, the better. They can be bulky and overloaded, usually made of expensive materials to show the status of its wearer. The inspiration was to create something opposite to that. Something that still made of a single, pure material and which replicated lightness. Something that even when holding the cuffs, would so not by weight, but by its structural integrity.
Project Duration: The project started in September 2018 and the first production of three SKU's (Rose Gold, Silver, Gun Metal) arrived in Hong Kong around March 2019.
Operation Flow: There are several types of cufflinks - Whale Back, Bullet Back, Chain Link, Ball Return, ... The Coral Cufflinks come as Fixed Backing design, which usually is a little harder to put on. Due to the slim design and functional shape; however, this is not the case. These cufflinks slide easily into the cuffs cuts, keeping them tightly together.
Patents: Copyrights belong to Ragazzo Ltd., Hong Kong, 2019
Image Credits: #1: Maxime Chambigneulle, 2019
#2: Andrea Ragazzo, 2019
#3: Andrea Ragazzo, 2019
#4: Andrea Ragazzo, 2019
#5: Maxime Chambigneulle, 2019