Antme Tequitl Tlaixnextilli by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
TepoztliTlacuilolli· 2020
Antme Tequitl Tlaixnextilli
Client: Ant:me
Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #92227The Design
About Antme Tequitl Tlaixnextilli
Antme in itocatzin se nechicolli tlaixnextilli tlen omochīuh īpampa se tlanamacayotl tlen quichīhua īhuān quinamaca itzcuintin īn tlaquēntli īhuān quitemaca temachtiliztli īn tlācah īhuān īnin itzcuīnhuān tlapalēhuiānimeh. In tlaixnextilli quinelōa se tlācatl īhuān se itzcuintli īhcuilōlli in yolcomeh, quinēxtia in nemachilizyōtl in nemi in tlācah īhuān in itzcuīntin. In neneuhcāyōtl mocepānoa īhuān monelōa quichīhua tlachihchīhualiztli tlen momelāhua miac tlamantli. In tlachihchīhualiztli motequiuhtia īpan tlaxēlōlli tlapēchhuīlōni, tequitlanahuatiltin īhuān online tlanēxtilizyōtl. In nechicolli motēmoa quinēxtīz se yolyamānqui nemiliztli īhuān no in ixmatiliztli in tlanamacayotl.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Antme Tequitl Tlaixnextilli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Antme Tequitl Tlaixnextilli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Antme Tequitl Tlaixnextilli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
- Dimensions & Packaging
- Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
- Tags
- Antme, CI, BI, Corporate Identity, Brand Identity, Branding
- Production Technology
- Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
- Design Challenge
- We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
- Research
- We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
- Inspiration
- Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
- Project Duration
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Operation Flow
- Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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