Unto Communication Tool Tepantlahtōlli īxiptlayōtl by Unto

Unto Communication Tool Tepantlahtōlli īxiptlayōtl by Unto is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlacuilolli· 2020

Unto Communication Tool Tepantlahtōlli īxiptlayōtl

by Unto

Client: Unto

Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category

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Verified Award Winner

Verify Award Status for #92669

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The Design

About Unto Communication Tool Tepantlahtōlli īxiptlayōtl

Unto Tlahtōlpanoltīlōni ce tepantlahtōlli īxiptlayōtl nechīhualli īpan ce āmatlahcuilōlli tetlanēxtīlli in huelīti motlātlacoāhui. In āmatlahcuilōlli quipiya 9 īhuān 5.4 centímetro īnepanihuiliz, īhuān quipiya cē teīxtlamachtīlli tlanahuatīlli omextin, cē tlahcuilōlli tlahcuiltōc tzintlān īhuān occē ahcopa. Ce mēlāhuac tlacoyōctli tetēccayōtl quixelohtōc in ōme tlahcuilōlmeh, īhuān ic huelīti motlātlaco in āmatlahcuilōlli. In tēāxca quipiya cē tlahco īhuān quimāca occē tlahco, ic ce āmatlahcuilōlli huelīti āhcitīhuetzi ōme tlahtōltēixmatcāyōtl. In īxiptlayōtl no quipiya ce āmapatlāhuac amoxpōhualli īhuān ce ehcahuīlpahtli tlahcuilōlli tlapēhualiztli ic motlapachohua.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Unto Communication Tool Tepantlahtōlli īxiptlayōtl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Unto Communication Tool Tepantlahtōlli īxiptlayōtl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Unto Communication Tool Tepantlahtōlli īxiptlayōtl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Dimensions & Packaging: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Tags: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Production Technology: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Design Challenge: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Research: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspiration: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Project Duration: The project started in July till September 2019, in Taipei.
Operation Flow: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Team Members: Ming Hsi Chou
Ching Yi Angela Chang
Image Credits: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.