BLunch Tlacualtemōhuayō Tlazohtlacualhuācalli by Valeria Zerbo

BLunch Tlacualtemōhuayō Tlazohtlacualhuācalli by Valeria Zerbo is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Tlaquentiztli ihuan Nehnemiztli Tlanehuililli Tlachihchihualiztli Competition Category.

BronseTlanehuililli· 2020

BLunch Tlacualtemōhuayō Tlazohtlacualhuācalli

by Valeria Zerbo

Client: Pinapple New York

Mahuizolli A' Design Award Bronse Winner in Tlanehuililli Category

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Colors

The Design

About BLunch Tlacualtemōhuayō Tlazohtlacualhuācalli

BLunch in tlazohtlacualhuācalli tlacualtemōhuayō in mochīhua īpampa cihuah in cē huehcāuh tequitih. Ōme calpōlli in quinehnehuiliah in tlacualli īhuān in netech tlamantli. Cē huēyi calpōlli tlazohtlacualhuayō īhuān tlahtlapōhualōni ītzintlān in quipiya in tlacualli ānozo cencamatl, in ihcuāc cē pitzāhuac calpōlli īhuān tlahtlapōhualōni īcpac quipiya in mochipa tlamantli. Cē āmāllotēntli āhuic in ahmo momoloni, īhuān in ihtlacōllōtl īpan pōhualōni tlaztaloni quināhuatiah in ītech nepantlah tlazohtlacualhuayōtl. Nō ontlālīlo cē cuāllahuiquīzatl calpōlli īxcopa. In huācalli momamachilia in Italia ītech ēhuatl huel chipāhuac īhuān Italia ihtitl tlaquēmitl, tlapēhualtīlli īpampa in īnacayo īhuān in huel huehcāuh mopiya.

The Recognition

About the Mahuizolli A' Design Award Bronse

BLunch Tlacualtemōhuayō Tlazohtlacualhuācalli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in BLunch Tlacualtemōhuayō Tlazohtlacualhuācalli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. BLunch Tlacualtemōhuayō Tlazohtlacualhuācalli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimensions & Packaging: MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Tags: Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology: Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge: The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Research: Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration: The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Duration: The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow: Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.