Yum Rob Tlacualoyan Kalihtik by Zhidong Du

Yum Rob Tlacualoyan Kalihtik by Zhidong Du is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.

IztacteocuitlatlCallitic· 2020

Yum Rob Tlacualoyan Kalihtik

by Zhidong Du

Client: MET Creative Brand

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Callitic Category

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Verified Award Winner

Verify Award Status for #95774

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Colors

The Design

About Yum Rob Tlacualoyan Kalihtik

Yum Rob se tlacualoyan tlen tlanextli ipan Hengshui altepetl, tlen quipiya se tlamachilistli tlanextli. Ihtik quipiya nahui poual iuan mahtlactli metros nemoliuhqui, iuan quitocah se yankuik iuan amo ohui tlamantli. Kalaquiliztli quitequitiltia se yaualtic tlen quicuiliah itech tlacamachiotl robot, tlen quitzacua ika tezcatl chipahuac tepoztli. Tezcatl tlen eyi tlapal ipan ihtik ohtli quichiua se ohtli tlen mitzcalaquia. Tlanextli tlapalli iuan tlanextli fibra óptica ipan tlapechtli quichiua tlen mota tlanextli. Kampa tlachixtoque quipiya tlatzicuintli netlaliliztli tlen quiyacana neholoyan iuan quipiya miec tlacualoanime. Se panorama tlanextli quiyecchiua tlacualoyan tlaltepactli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Yum Rob Tlacualoyan Kalihtik ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Yum Rob Tlacualoyan Kalihtik ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Yum Rob Tlacualoyan Kalihtik quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Dimensions & Packaging: The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Tags: Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Production Technology: The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Design Challenge: The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Research: As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Inspiration: The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Project Duration: The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Operation Flow: The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Patents: Copyrights belong to Zhidong Du, 2019.
Team Members: Zhidong Du
Ailing Xu
Image Credits: Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.