Youngor Fashion Concept Store Tequitl Achto: Tlanamacoyan Kalihtik Tlachihchiualiztli by Jeffrey Zee

Youngor Fashion Concept Store Tequitl Achto: Tlanamacoyan Kalihtik Tlachihchiualiztli by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.

IztacteocuitlatlCallitic· 2020

Youngor Fashion Concept Store Tequitl Achto: Tlanamacoyan Kalihtik Tlachihchiualiztli

by Jeffrey Zee

Client: JFR Studio

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Callitic Category

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Colors

The Design

About Youngor Fashion Concept Store Tequitl Achto: Tlanamacoyan Kalihtik Tlachihchiualiztli

Youngor Fashion Concept Store inon se tlanamacoyan kalihtik tlachihchiualiztli tlen kipia 5000 metros cuadrados. Inon achto kaltlachihchiualiztli se tlahko yaualtik tlen kipia tehuilotl iixko. Kalihtik nochi okiquixtihkeh iuan okichihchiuhkeh se koyoltik tlayaualtik tlen quetzatik itlanepantla. Sekin koyontli tlen ahmo tlaixmatiliztli itech in koyoltik ixtli kikahua ma kalaki tonaltlanextli iuan kichihua se yamanki tlanextli iuan sehualotl. Inon tlayaualtik kipia se tlehcahuilotl iuan kinnepanoua in kaltehtli. Weyi tlamamatlatl itech in kaltentli kitekiuia ipampa tlanamactli neixtililiztli iuan ipampa netlaliliztli. Otekitiltiloc tepoznetzahualli, otlacpanolli otlatl iuan terrazzo.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Youngor Fashion Concept Store Tequitl Achto: Tlanamacoyan Kalihtik Tlachihchiualiztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Youngor Fashion Concept Store Tequitl Achto: Tlanamacoyan Kalihtik Tlachihchiualiztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Youngor Fashion Concept Store Tequitl Achto: Tlanamacoyan Kalihtik Tlachihchiualiztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.