Save The Turtle Ohtlatemoliztli by Zagazoo Busy Bag

Save The Turtle Ohtlatemoliztli by Zagazoo Busy Bag is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Tepoztli in Mahuiltilli, Mahuiliztli ihuan Ahuiltequitilli Tlachihchihualiztli Competition Category.

TepoztliMahuiltilli· 2020

Save The Turtle Ohtlatemoliztli

by Zagazoo Busy Bag

Client: Zagazoo Busy Bag

Mahuizolli A' Design Award Tepoztli Winner in Mahuiltilli Category

21,956

Verified Award Winner

Verify Award Status for #98043

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Save The Turtle Ohtlatemoliztli

Mopieli in Ayotl quimmachtia piltzitzintin nauhxihuitl ihuan chicuexihuitl in amo cualli tequiuh plastiko ipan ilhuicaatl ihuan yolcatzitzintin atlan nemih, itech ce nenelaohtli ohtlatemoliztli, zan amouhqui ihuan paquistinemini. Piltzitzintin patlanih nepapan tlatemoliztli auh pazoa ihquin quinemitia in ayotl ipan ohtli zan mahsitiuh ce chicahuac itloc. Occeppa patlaniliztli ihuan moilnamiquiliztli miac tlatemoliztli quinchicahualtia piltzitzintin quin mopatlaniz innemilistli ipan plastiko ihuan chicahuaquetza in tlanemiliztli.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Save The Turtle Ohtlatemoliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Save The Turtle Ohtlatemoliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Save The Turtle Ohtlatemoliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Save The Turtle" explains to children aging 4-8 how harmful plastic is for sea turtles, (as they mistake it for food and die) through a maze puzzle game. In each quiz, they have to save the turtle from the harmful plastic (visualized as a bottle and plastic bag) and take it to a safe place. Doing more and more quizzes strengthens the idea in their minds that plastic is harmful.
Dimensions & Packaging: The maze part consists of 4 square pieces and a frame, so in total it is 220 mm x 220 mm x 5 mm. It comes along with a booklet (170 x 140 mm) and small wooden pieces: 2 turtles, 2 bottles and 2 plastic bags, each is 10 mm x 10 mm x 3 mm. The packaging is a pouch 280 x 250 mm.
Tags: save turtle, sustainable, ecosystem, eco-friendly, edutainment, out of home play, busy bag, environment
Production Technology: The puzzle is made of durable MDF wood accompanied with a printable booklet. Ideally, the game should be 100% eco-friendly or 100% recyclable. This was not fully realizable/or feasible at that time, but it is plastic-free.
Design Challenge: Solving a maze from a booklet is not a very simple task for a 4 or 5 years-old child, as the 4 maze pieces look very similar to each other. Stickers with different sea elements like a star, bubbles, etc. were put on the pieces of the maze to make it more identifiable. The game includes two different levels that make the game more challenging and suitable for a broader age bracket.
Research: Children will not change their behavioral patterns, if they do not understand and memorize the reasons for this change. Establishing a new piece of information in the brain of a child could be done through repetition, but education and repetition should not be boring. That's why learning combined with play is a perfect tool. The team conducted the research before and after the game was prototyped. It was clear that children memorized how dangerous plastic is for sea turtles and spread awareness to adults.
Inspiration: Awareness campaigns about human activities that are harming the sea and sea creatures are growing stronger than ever before.
It has become everybody's responsibility to save the environment through sensible and responsible actions. How about children? Are they even aware of the problem, or is it about time that they start to take part in this movement?
Project Duration: The project started in April 2019 in Cairo, Egypt and launched in August 2019 in Cairo. The product was available for sale on Zagazoo's social media platforms starting August 2019. Ever since it has become one of the most selling products.
Operation Flow: The game starts with an explanation of how plastic is harming the sea turtles. The child can start with any quiz (out of 24 quizzes) and tries to imitate the puzzle quiz seen in the booklet by putting the 4 wooden puzzle pieces in the right place. Then he/she solves the maze quiz by taking the sea turtle to a safe place, where the plant is and avoids the plastic bottle and bag.
Team Members: Co-Founder of Zagazoo: Marina Adel Zaghloul
Image Credits: Image #1 : Photographer Marina Zaghloul / Illustrator Christine Zaghloul / Save the Turtle, 2019