Status Audio Tlaixnextilli Tequitl by Ryan Paonessa is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Competition Category.
BronseTlanextiliztenoyotl· 2020
Status Audio Tlaixnextilli Tequitl
Client: Ryan Paonessa Design
Mahuizolli A' Design Award Bronse Winner in Tlanextiliztenoyotl Category
Verified Award Winner
Verify Award Status for #98408The Design
About Status Audio Tlaixnextilli Tequitl
Status Audio ce tlaixnextilli tlaixnextilli tlachihchiuhtli inic ce New York altepetl caltlacetiliztli tlen quinamaca caquiztli tlacactli tlaxeloltin nonemactica. In tocaixmachiotl quineltoca in caquiztli ehecatl neneuhcayotl, campa cecen tlahcuiloltlamachiotl quipia ce iyoloco ohtli ihuan ce tlacotonaltiliztli. In caquiztli ehecatl neneuhcayotl no tequiti quen ontequitl ixmachiotl in canin amo monequi in tocaixmachiotl. In tlapalli ihuan tlahcuiloliztli quicentilia in ixnextiliztli nochipa: in tetzacualoni, in tlahcuilolamatl ipan cemanahuactlahtoltecayotl, in tlahcuilolli tlein motemaca ihuan in tlanahnamiquiliztli tlachihchiuhtli. In caquiztli tlacactli amo quipia tocaixmachiotl, zan ce cetlacamatiloni tlanahuatilli, tlein quineltoca ce ohtli achi pitentzin ihuan tequitiloni. In tetzacualoni monamaca ipan miec ihueyilizyo.
The Recognition
About the Mahuizolli A' Design Award Bronse
Status Audio Tlaixnextilli Tequitl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Status Audio Tlaixnextilli Tequitl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Status Audio Tlaixnextilli Tequitl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.
The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products. - Dimensions & Packaging
- The packaging shown is offered in a variety of sizes and iterations based on the product.
- Tags
- graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
- Production Technology
- The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
- Design Challenge
- Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
- Research
- The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
- Inspiration
- The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
- Project Duration
- This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
- Operation Flow
- Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
- Team Members
- Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son - Image Credits
- Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.
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