Korea Sport Coach Federation Machiyotiliztli ihuan Ixnextiliztli Tlachihualiztli by Yena Choi and Jinha Seo

Korea Sport Coach Federation Machiyotiliztli ihuan Ixnextiliztli Tlachihualiztli by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

BronseTlacuilolli· 2020

Korea Sport Coach Federation Machiyotiliztli ihuan Ixnextiliztli Tlachihualiztli

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category

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Colors

The Design

About Korea Sport Coach Federation Machiyotiliztli ihuan Ixnextiliztli Tlachihualiztli

KSCF ce Coreano neahuiltiliztli tlanahuatilli, quincentlalia tlamatinimeh neahuiltiliztli ipan, iuhquin axcan ihuan ye oacico altepetl neahuiltini, temachtiani, ihuan neahuiltiliztli tlayecanqui tlatquihuanih. In yollomachiyotl tlahcuilolli quiztica ipan X-Y ohtli, quinnextia in neahuiltini ipahpaquiliztli chicahuac ihuan iyolchicahualiztli, in temachtiani itequipanoliztli ihuan itlazohtlaliztli ipampa innemiliztli, ihuan nochi tlazohtlaliztli neahuiltiliztli ipan. In yollomachiyotl quipia nahui tlamamalli: nacaztli, mitl, icxitl, ihuan yollotl. In nacaztli quinnextia caquilizliztli, in mitl quinnextia tlamiliztli ihuan ohtli, in icxitl quinnextia huelitiliztli, ihuan in yollotl quinnextia yollochicahualiztli.

The Recognition

About the Mahuizolli A' Design Award Bronse

Korea Sport Coach Federation Machiyotiliztli ihuan Ixnextiliztli Tlachihualiztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Korea Sport Coach Federation Machiyotiliztli ihuan Ixnextiliztli Tlachihualiztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Korea Sport Coach Federation Machiyotiliztli ihuan Ixnextiliztli Tlachihualiztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team