Morph Tlacualli ihuan Atl Tocaitl (Branding) ītēchcopa Mars Design Consultants

Tlanāhuatīlli Morph Tlacualli ihuan Atl Tocaitl (Branding) ītēchcopa Mars Design Consultants cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2020

Morph Tlacualli ihuan Atl Tocaitl (Branding)

īpal Mars Design Consultants

Tlanāhuatīlli: Mars Design Consultants

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

12,400

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #98855

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Morph Tlacualli ihuan Atl Tocaitl (Branding)

Morph ce tocaitl-chihualiztli īpampa ce tlapechtli-tlacualoyan ihuan tlacualoyan-calli in ītzontecon calli, in Hangzhou, China altepetl. In tocaitl-nextiliztli quicui in Liangzhu, ce huehcauh tlahtolli tlazohtlaliztli īhuīcpa Chīna tlahtolli, īhuān in xoxopetlatic mahpilhuitztli papalotl ītlapalhuān in tlapalpōhualli quinextiah. In machiotl quinamictia in ītlapalhuān cihuātl ihuan tlācatl papalotl tlapallohtli īpan ce nezcayotl mocenteca. Ce yayauhqui camohpaltic tlanextli quiihtoznequi ce yohualli-cītlaltin, ihuan in ītlapalhuān papalotl quinextiah in tlapaltin nepapan nēnepanoliztli. Ce papalotl-machiotl, iuhqui caleidoscopio, mochīhua in huel hueyi nezcayotl. Inin machiotl motlālia īpan in tlacualiztli-āmatl, in cuahuitl-tlemachiyōtl (matchbox), tlaolīniliztli-tlaixnexcayotl (motion projections) ihuan ce tepamitl-toltēcayotl (wall art sculpture).

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Morph Tlacualli ihuan Atl Tocaitl (Branding) ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Morph Tlacualli ihuan Atl Tocaitl (Branding) ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Morph Tlacualli ihuan Atl Tocaitl (Branding) quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Huēyiliztli īhuān Tlacualtepēhualli: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Tōcāitl: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Tlachīhualiztli Māchiyōtl: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Tlanāhuatīlli Nētēcahuilīztli: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Tlatēmōliztli: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Tēyōllālīliztli: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Tēquitl Cāhuitl: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Tēquitl Ōhuitl: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Patentēmeh: MARS
Calpolli Tlācah: Angela Lu Zhang
Nico Xu YiFei
Īxiptla Tlanēxtīlli: MARS