Mitsubishi eK X (Cross) Amatlahcuilolli tlamachtiliztli by Tomohira Kodama

Mitsubishi eK X (Cross) Amatlahcuilolli tlamachtiliztli by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlanextiliztenoyotl· 2020

Mitsubishi eK X (Cross) Amatlahcuilolli tlamachtiliztli

by Tomohira Kodama

Client: Mistubishi Motors

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlanextiliztenoyotl Category

37,039

Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Amatlahcuilolli tlamachtiliztli

Mitsubishi eK X ce amatlahcuilolli tlen omochiuh ipampa ce "crossover kei" tepozmalacatl. Inin amatlahcuilolli quinextia in tepozmalacatl quen ce tepitzin tlamantli tlen quipia SUV itlachializ, yolihcayotl ipan itlachializ ihuan tepitzin tlatecoctli. In tlatecpanaliztli quitocah in "Cute Beast" tlanahuatilli tlen no oquiyacan in itlachializ pani in tepozmalacatl. Ce chicahuac ineloliz coztic ihuan tliltic omotequitiltih inic quinamiquiz in tlachializtli ipan achto tlachiyaliztli. Cehcen tequitl ihuan chicahualiztli motta ipan ce chipahuac tlatecpanaliztli. In amatlahcuilolli omochiuh inic ahciz intech tlacohuanime tlen quinequih quiyehyecozque itla yancuic.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Mitsubishi eK X (Cross) Amatlahcuilolli tlamachtiliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Mitsubishi eK X (Cross) Amatlahcuilolli tlamachtiliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Mitsubishi eK X (Cross) Amatlahcuilolli tlamachtiliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release