Project Yellow Ittaliztli IP Tlachīhualiztli by Yu Chen

Project Yellow Ittaliztli IP Tlachīhualiztli by Yu Chen is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tepoztlacuilolli, Yexcan Tlanahuatilli, Ixiptlatzintli ihuan Tlanextiliztlacuilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTepoztlacuilolli· 2020

Project Yellow Ittaliztli IP Tlachīhualiztli

by Yu Chen

Client: Hubei University of Technology

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tepoztlacuilolli Category

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Colors

The Design

About Project Yellow Ittaliztli IP Tlachīhualiztli

Tlamantli Coztic cē huēyi tlamachīliztlamantli ca, īn quichīhua in ittaliztli tlanēmiliztli "Nochi Coztic". Ītech in huēyi ittaliztli, huēhuēyīntin calpan-nēzcāyōtl mochīhuazqueh miac āltepēmeh, īhuān nepantla tlamachīliscāyōtl īhuān yōlizmatīloyan tlālixcāuitl mochīhuazqueh īpan cēyoc cahuitl. Ītech ittaliztli IP, Tlamantli Coztic quipiya cē chicāhuac ittaliztli īxiptli īhuān yōlīliztli tlapalnemīliztli īnic quichīhuaz cē centētl huēyi ittaliztli, īn quichīhua mācēhualmeh ahmō quilcāhuazqueh. Cualli huēyiyan internet īpan īhuān tlālticpac tlahtoā, īhuān in ittaliztli tlālixcāuitl quizaliztli, cē zan cē tlachīhualiztlamantli ca.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Project Yellow Ittaliztli IP Tlachīhualiztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Project Yellow Ittaliztli IP Tlachīhualiztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Project Yellow Ittaliztli IP Tlachīhualiztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen