Hak Hi Kong Yong An Acalco Yancuic Nezcayotl Tlachihchihualiztli by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong An Acalco Yancuic Nezcayotl Tlachihchihualiztli by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlacuilolli· 2020

Hak Hi Kong Yong An Acalco Yancuic Nezcayotl Tlachihchihualiztli

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category

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Verified Award Winner

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Colors

The Design

About Hak Hi Kong Yong An Acalco Yancuic Nezcayotl Tlachihchihualiztli

In tlachihualli quipia yei tlamantli inic yancuican mochihuaz nezcayomachiyotl Yong-An Michacalco. Inic ce, mochihua ce yancuic machiyotl ica tlachiyaliztli tlen oquiz ipan altepeyotl Hakka altepemeh. Oc ceppa quittayah paccacaquiliztli tlamatiliztli, niman quichihuayah ome nahualmachiyomeh tlen quinnezcayotiayah auh monextiazqueh ipan yancuic tlatemolpampa inic quinotzah nenemih ica acalco. Tlamiliztli, mopatiliah chicnahui tlamaniah ipan ixco, ica miec paccaliztli ihuan cualli tlacualmachiyotl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Hak Hi Kong Yong An Acalco Yancuic Nezcayotl Tlachihchihualiztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Hak Hi Kong Yong An Acalco Yancuic Nezcayotl Tlachihchihualiztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Hak Hi Kong Yong An Acalco Yancuic Nezcayotl Tlachihchihualiztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang