Mixed Reality Tequitl Achtopa: Holográfico Tlaquetzaliztli by Aleksandr Volkov

Mixed Reality Tequitl Achtopa: Holográfico Tlaquetzaliztli by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Ilhuitl ihuan Mochihualiztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlIlhuitl· 2020

Mixed Reality Tequitl Achtopa: Holográfico Tlaquetzaliztli

by Aleksandr Volkov

Client: Economiton

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Ilhuitl Category

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The Design

About Mixed Reality Tequitl Achtopa: Holográfico Tlaquetzaliztli

Nepaniuhqui Tlaneltilizyotl (Mixed Reality) ce holográfico tlaquetzaliztli tlen mopatla ihuan mopiya inic ce tlanextiliztli ipan ce tlanextilizchantli tlen quitenehua in tlachihualiztli tlateochihualiztli ipan in altepetl Moscú. In tlaquetzaliztli mopiya ipan in Pepper's Ghost tlanahuatilli, tlen omohueyilih ica occequin tlapechtli. Ce LED tepamitl tlatzintlan, yeyi tlaltepan tlanextilizoni ihuan ipan calquetzalli LED tlanextli tequiti ihuan holográfico amatl, tezcatl ihuan caquiztli. In tlacualcahuiloni tlanextli ihuan tlecehuallotl quimaca in tlanextiltin tlamantli ce chicahuac nepaniliztli. In tlachixquin quipehpena ce tlahtolli ipan ce tlamatoquiliztli ixtli ihuan quitta tlacaayotl ihuan tlamachiotlaliztli monextia ihuan mopoliuhtia ipan ehecatl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Mixed Reality Tequitl Achtopa: Holográfico Tlaquetzaliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Mixed Reality Tequitl Achtopa: Holográfico Tlaquetzaliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Mixed Reality Tequitl Achtopa: Holográfico Tlaquetzaliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.