Zacapa Reserva Limitada 2019 Ron Itlalpachiuhcayo Tlahtlaliliztli by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Cozticteocuitlatl in Tlapohualli ihuan Nomatca Tlachihchihualiztli Competition Category.
CozticteocuitlatlTlapohualli· 2020
Zacapa Reserva Limitada 2019 Ron Itlalpachiuhcayo Tlahtlaliliztli
by Michelle Mak - forceMAJEURE Design
Client: Diageo
Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlapohualli Category
Verified Award Winner
Verify Award Status for #99660The Design
About Zacapa Reserva Limitada 2019 Ron Itlalpachiuhcayo Tlahtlaliliztli
Zacapa Reserva Limitada 2019 ce tlahtlaliliztli itlalpachiuhcayo tlen zan achi omochiuh ipampa ce ron tlen ohuecauh. In amatlahcuilolli tlen chichiltic-cafentic ica teocuitlatl tlahcuilolli quinamiqui in icoztic ihuan iteocuitlayo itlapal in atl. In petlatl ilpicayotl, ce ilpicayotl tlachihchiuhtli ica zacatl tlen oquichihchiuhqueh in cihuah tlachihchiuhqueh Guatemala chanehqueh ica tlapaltin tlen zan ipampa inin tlahtlaliliztli, quiyahualoa in tehuilocaxitl. In itlahtlaliliz in caxitl quicentlalia tlapaltin ihuan tlachihualiztin tlen oquincuiqueh itech in Guatemala tlalpan. Ipan in caxitl, in petlatl ilpicayotl ihuan in ilpicayotl ica tlamatiliztlahcuilolli tlen quenin ahuiya monextiah ica teocuitlatl tlapalli.
The Recognition
About the Mahuizolli A' Design Award Cozticteocuitlatl
Zacapa Reserva Limitada 2019 Ron Itlalpachiuhcayo Tlahtlaliliztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Zacapa Reserva Limitada 2019 Ron Itlalpachiuhcayo Tlahtlaliliztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Zacapa Reserva Limitada 2019 Ron Itlalpachiuhcayo Tlahtlaliliztli quiyolchicahua ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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