Wild Cook Advertising Amatlacuilolli by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Amatlacuilolli by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Tepoztli in Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlanextiliztenoyotl· 2020

Wild Cook Advertising Amatlacuilolli

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

Mahuizolli A' Design Award Tepoztli Winner in Tlanextiliztenoyotl Category

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Verified Award Winner

Verify Award Status for #99688

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wild Cook Advertising Amatlacuilolli

In tlaixpantiliztli ce huei tlamantli ipan nextiliztli ce tlatquitl. Ic huelitizque nextilizque chihualiztli, in tlachihualoque monequi quitocazque nelli tlamantli itech chihualiztli auh ic nextilizque cualli, quinequi quittazque in huehueyi tlamantli. Ini nextilli chihualiztli ca amatlacuiloltin ipan tlatquitl quimaca miec poctli-ahuiyacatl itech cemanahuac tlatquitl tlatla zan no tlacualli, ipampa in tlachihualoque quinequih nextilizque cemanahuac tlatquitl mopochoa auh in poctli quiza itech. In tlachihualoque tlanequih ic quitlachichihuazque in temachiliztli ipan ini tlaixpantiliztli.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Wild Cook Advertising Amatlacuilolli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Wild Cook Advertising Amatlacuilolli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Wild Cook Advertising Amatlacuilolli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad