The Mix Land Tlanamacoyan Tlaquentli Ohtli by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.
BronseCallitic· 2020
The Mix Land Tlanamacoyan Tlaquentli Ohtli
by Yuan Lijun
Client: Xianxiang Design
Mahuizolli A' Design Award Bronse Winner in Callitic Category
Verified Award Winner
Verify Award Status for #99894The Design
About The Mix Land Tlanamacoyan Tlaquentli Ohtli
The Mix Land ce tlanamacoyan tlaquentli ohtli itech Hangzhou, China. In yolli tlanemililli peuhtica itech ixiptlayotl se tlapohualcalli campa mochihua tlamatiliztli, ihuan quitequitiltia ohtli tlazotlaliztli itech calihtic tlanextiliztli. Yeyi tlaneztiliztli olinia toltecayotl, itoca tlaquixtiliztli chicahualiztli, tetzahuiliztli ihuan tlapohpouhcayotl mesa, quinepanoa tlacaquiztli, tlaittaliztli ihuan tlamatiliztli ica maitl, ic mochihua se tlamatiliztli campa nechicoloya tetlacuitlahuiliztli. In chicahuac xoxoctic tlanextli tlen mocuepa iuhqui tletl, tlapalihuintic tlatzacuilotl ihuan tepantli tlen tlanexohuayan, ihuan digital tlaixnextiliztli, quichihuazque in huei tlaittaliztli. In tlaneztiliztli tlanextiliztli huelis mocuepazque itech in tlapohuali tlalhuactli, ic in tlanamacoyan huelis monelohua inic tlanamaquiliztli ihuan tlamatiliztli monequi.
The Recognition
About the Mahuizolli A' Design Award Bronse
The Mix Land Tlanamacoyan Tlaquentli Ohtli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in The Mix Land Tlanamacoyan Tlaquentli Ohtli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. The Mix Land Tlanamacoyan Tlaquentli Ohtli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
- Tags
- street culture,art installations,interactive experience,retail,interior design
- Production Technology
- Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
- Design Challenge
- From the perspective of street culture to consider traditional design
- Research
- It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
- Inspiration
- Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
- Project Duration
- The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
- Operation Flow
- The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
- Team Members
- Designer: Yuan Lijun
- Image Credits
- Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019
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