Designet Grand Egyptian Museum Visuell identitet av Rana Gaber er en høyt verdsatt vinner av den svært prestisjetunge 2020 A' Design Award i Gull i konkurransekategorien Grafikk, illustrasjon og visuell kommunikasjonsdesign.
GullGrafikk· 2020
Grand Egyptian Museum Visuell identitet
av Rana Gaber
Klient: Rana Hossam
Vinner av A' Design Award i Gull i kategorien Grafikk
Verifisert prisvinner
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Om Grand Egyptian Museum Visuell identitet
Grand Egyptian Museum er en visuell identitet for et museum for gamle egyptiske gjenstander. Logoen er bygget opp av fem hieroglyfer som leses Egypt, satt sammen til en geometrisk og enkel form. Den langstrakte rektangulære formen er inspirert av kartusjen, en ramme som markerer et kongelig navn. Svart er hovedfargen, fordi Nilens bredder ble kalt Det svarte landet. Sekundærfargene er inspirert av gamle egyptiske smykker. Roboto er hovedskriften, ettersom dens vinkler og kurver samsvarer med logotypens. Et eksperimentelt skiltsystem ble også utviklet.
Anerkjennelsen
Om A' Design Award i Gull
Grand Egyptian Museum Visuell identitet er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Grand Egyptian Museum Visuell identitet forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Grand Egyptian Museum Visuell identitet skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
- Dimensjoner og emballasje
- The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
- Stikkord
- Visual Identity, Logo, Branding, Typography, Signage system
- Produksjonsteknologi
- Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
- Designutfordring
- Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.
If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.
Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge. - Forskning
- My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.
My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.
I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography. - Inspirasjon
- The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
- Prosjektvarighet
- 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree. - Driftsflyt
- It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
- Teammedlemmer
- none.
- Bildekreditering
- credits to: Shutterstock and bensound
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