Designet Luhua Xiaomo Sesamoljeemballasje av Tiger Pan er en høyt verdsatt vinner av den svært prestisjetunge 2020 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.
BronseEmballasje· 2020
Luhua Xiaomo Sesamoljeemballasje
av Tiger Pan
Klient: Shandong Luhua Group
Vinner av A' Design Award i Bronse i kategorien Emballasje
Verifisert prisvinner
Verifiser prisstatus for #100810Designet
Om Luhua Xiaomo Sesamoljeemballasje
Luhua Xiaomo er emballasje designet for malt sesamolje, en håndlaget olje produsert i små kvanta. Beholderen er en rett sylindrisk glassflaske, 50 mm i diameter og 210 mm høy. Klebeetiketten dekker 350 grader rundt flasken og er utformet som en gammel avis, som minner om en tid da mat ble pakket inn i avispapir. Bokstavene er satt vertikalt, i stil med gamle kinesiske butikkskilt. Det smale, udekkede mellomrommet blir til en preget skålvektmarkering som viser mengden inni.
Anerkjennelsen
Om A' Design Award i Bronse
Luhua Xiaomo Sesamoljeemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Luhua Xiaomo Sesamoljeemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Luhua Xiaomo Sesamoljeemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
- Dimensjoner og emballasje
- Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
- Stikkord
- Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
- Produksjonsteknologi
- We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
- Designutfordring
- When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
- Forskning
- All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
- Inspirasjon
- The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
- Prosjektvarighet
- The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
- Driftsflyt
- By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
- Teammedlemmer
- Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie
Sponset
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