Kuniichi Matemballasje av Katsunari Shishido

Designet Kuniichi Matemballasje av Katsunari Shishido er en høyt verdsatt vinner av den svært prestisjetunge 2020 A' Design Award i Gull i konkurransekategorien Emballasjedesign.

GullEmballasje· 2020

Kuniichi Matemballasje

av Katsunari Shishido

Klient: Cocodoru

Vinner av A' Design Award i Gull i kategorien Emballasje

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Farger

Designet

Om Kuniichi Matemballasje

Den tradisjonelle japanske konserverte maten Tsukudani er lite kjent i verden. En soyasausbasert nedkokt rett som kombinerer ulike sjømat- og landbaserte ingredienser. Den nye emballasjen inkluderer ni etiketter designet for å modernisere tradisjonelle japanske mønstre og uttrykke ingrediensenes karakteristikker. Den nye merkelogoen er designet med forventning om å videreføre denne tradisjonen i de neste 100 årene.

Anerkjennelsen

Om A' Design Award i Gull

Kuniichi Matemballasje er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Kuniichi Matemballasje forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Kuniichi Matemballasje skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensjoner og emballasje: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Stikkord: japanese, food, package, graphic, textile, pattern, illustration, colorful
Produksjonsteknologi: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Designutfordring: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Forskning: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspirasjon: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Prosjektvarighet: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Driftsflyt: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.