Beyond the Blue Bok by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Trykt og publisert mediadesign Competition Category.

SølvTrykk· 2020

Beyond the Blue Bok

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award i Sølv Winner in Trykk Category

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Verified Award Winner
Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Bok

Beyond the Blue er en bok om miljøproblemer knyttet til havet. Hvert kapittel introduseres av en distinkt fargebrikke som viser et annet ansikt av havet. En grønn brikke står for en sunn undersjøisk skog, mens en rød brikke refererer til et hav mørknet av hvalblod. Farge brukes som en enkel og universell måte å forklare komplekse miljøtemaer for lesere i alle aldre. Boken måler 187 mm ganger 245 mm og har 90 sider. Trykkingen bruker soyaoljeblekk på 100 g matt papir, og trådbinding reduserer bruken av lim.

The Recognition

About the A' Design Award i Sølv

Beyond the Blue Bok er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Beyond the Blue Bok forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Beyond the Blue Bok er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam