Moutai Brennevinsemballasje by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2020
Moutai Brennevinsemballasje
by Yu Kai Liu
Client: Shenzhen yoto Packaging Technology Co.,Ltd.
A' Design Award i Bronse Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #101364The Design
About Moutai Brennevinsemballasje
Moutai er en emballasjedesign for en kinesisk baijiu-brennevin. Esken er den første som anvender prinsippet om trekk-kort-mønsterendring på en emballasjestruktur. Når et kort trekkes ut, endres den trykte illustrasjonen og avslører de tolv kinesiske dyrekretsdyrene og mytiske figurer samlet til en fest i byen Maotai. Illustrasjonene viser til tradisjonell kinesisk kultur og estetikk. Flasken er laget med keramisk teknologi. Tredimensjonalt lavtemperatur-preget papir brukes for å holde mønstrene tro mot originalen. Esken måler 140 ganger 125 ganger 300 millimeter.
The Recognition
About the A' Design Award i Bronse
Moutai Brennevinsemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Moutai Brennevinsemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Moutai Brennevinsemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
- Dimensions & Packaging
- Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter - Tags
- maotai, baijiu, illustration, zodiac, packaging design
- Production Technology
- It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
- Design Challenge
- The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
- Research
- Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
- Inspiration
- Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
- Project Duration
- The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
- Operation Flow
- Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
- Team Members
- Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun
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