KitKat Chocolatory Kommersiell interiørdesign av Justin Vinet - Model/ctzn

Designet KitKat Chocolatory Kommersiell interiørdesign av Justin Vinet - Model/ctzn er en høyt verdsatt vinner av den svært prestisjetunge 2020 A' Design Award i Gull i konkurransekategorien Interiør- og utstillingsdesign.

GullInteriør· 2020

KitKat Chocolatory Kommersiell interiørdesign

av Justin Vinet - Model/ctzn

Klient: Unique Store Fixtures

Vinner av A' Design Award i Gull i kategorien Interiør

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Designet

Om KitKat Chocolatory Kommersiell interiørdesign

Representere konseptet og den overordnede merkevareidentiteten på en innovativ måte gjennom designet av butikken, spesifikt for det kanadiske markedet og Yorkdale-klientellet. Bruke erfaringen fra en tidligere pop-up og internasjonale lokasjoner for å innovere og tenke nytt om hele opplevelsen. Skape en ultrafunksjonell butikk som fungerer optimalt i et komplekst rom med svært høy trafikk.

Anerkjennelsen

Om A' Design Award i Gull

KitKat Chocolatory Kommersiell interiørdesign er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. KitKat Chocolatory Kommersiell interiørdesign forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. KitKat Chocolatory Kommersiell interiørdesign skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Stikkord: pop-up, interactive, branding, experience, flagship,
Produksjonsteknologi: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Designutfordring: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Forskning: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Inspirasjon: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Prosjektvarighet: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Driftsflyt: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Patenter: Copyrights belong to Nestle, 1911
Teammedlemmer: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Bildekreditering: Photographer: One Method, 2019