Aesthetics and Chinese Plakatdesign by Chia-Hui Lien

Aesthetics and Chinese Plakatdesign by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

BronseGrafikk· 2020

Aesthetics and Chinese Plakatdesign

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award i Bronse Winner in Grafikk Category

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Colors

The Design

About Aesthetics and Chinese Plakatdesign

Estetikk og kinesisk er en serie plakater basert på designet av kinesiske tegn. Strukturen i hvert tegn er bygget opp fra dets radikalstrøk, som presenteres i roterende og gradvise oppstillinger. Serien omgjør skrevet tekst til visuelle symboler og bruker font-design som en samtidig uttrykksform. Plakater, invitasjonskort og en bok ble trykket for å fremheve tegnformene. Plakatene måler 70 ganger 100 centimeter. Arbeidet fremstiller det kinesiske språket og tegnene som en varig kulturell ressurs i den orientalske kulturen.

The Recognition

About the A' Design Award i Bronse

Aesthetics and Chinese Plakatdesign er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Aesthetics and Chinese Plakatdesign forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Aesthetics and Chinese Plakatdesign tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN