Sølv Grafikk · 2020
Fil Primary Function: Merkeidentitet
by Young Huale
- A' Design Award i Sølv 2020 in Grafikk
- CLIENT: By-Enjoy
- Estimated Number of Design Views: 42,088
- Verification code 4B2DC0793C · Verify this award
Colors
About Fil Primary Function: Merkeidentitet
Book Text: FIL er et merkeidentitetssystem laget for en butikk som selger designerkolleksjoner og andre designgjenstander. Navnet FIL betyr linje på fransk. En kontinuerlig linje løper gjennom midten av de tre bokstavene, slik at ideen bak merket blir direkte og synlig. Linjen kan forlenges eller forkortes, noe som gjør at logoen kan brukes i ulike lengder og posisjoner samtidig som den beholder ett enhetlig uttrykk. Identiteten brukes på butikkskilt, visittkort, emballasje, brevpapir, navneskilt, håndvesker og papirprodukter.
About the A' Design Award i Sølv
Fil Primary Function: Merkeidentitet er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Fil Primary Function: Merkeidentitet forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Fil Primary Function: Merkeidentitet er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Press Kit
- Unique Properties
- FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently. - Dimensions & Packaging
- Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
- Tags
- Brand/visual system/logo/clothing/fashion/store/modern/design
- Production Technology
- Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
- Design Challenge
- The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
- Research
- FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
- Inspiration
- The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
- Project Duration
- 2019.09
- Operation Flow
- The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
- Image Credits
- Photographer:Zou Xunkai
