Eyesight Nutrition Package Gaveeskeemballasje av Ruikang Xie

Designet Eyesight Nutrition Package Gaveeskeemballasje av Ruikang Xie er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2021

Eyesight Nutrition Package Gaveeskeemballasje

av Ruikang Xie

Klient: Xiexie Design

Vinner av A' Design Award i Bronse i kategorien Emballasje

10,178

Verifisert prisvinner

Verifiser prisstatus for #102228

Se på A' Design Award Pressemelding Prismerke

Farger

Designet

Om Eyesight Nutrition Package Gaveeskeemballasje

Eyesight Nutrition Package er en gaveeske laget for å markere 35-årsjubileet til et optikkmerke. Esken er laget av papp og måler 290 ganger 290 ganger 290 millimeter. Fire mindre esker holdes fast mot de fire veggene med magnetiske lukkeanordninger, mens en sentral bøtteeske rommer en kalender, en støttebase og kuponger. Hver side presenterer et brillepar tilpasset en valgt scene, hefter trykt med merkevarehistorier og små gaver. Hele strukturen er satt sammen for hånd. Designet knytter merkevarens historie sammen med hverdagslige scener fra arbeid, sport, underholdning og reise.

Anerkjennelsen

Om A' Design Award i Bronse

Eyesight Nutrition Package Gaveeskeemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Eyesight Nutrition Package Gaveeskeemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Eyesight Nutrition Package Gaveeskeemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
Dimensjoner og emballasje: 290mmx290mmx290mm
Stikkord: Glasses, nutrition, packaging design, brand humanities
Produksjonsteknologi: The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
Designutfordring: In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
Forskning: The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
Inspirasjon: The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
Prosjektvarighet: Started in October 2019 and completed in November, all completed in Dongguan, China
Driftsflyt: The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
Bildekreditering: Image #1-5 Lin Jiahui